Chartered psychologist specialising in consumer behaviour, wellbeing and technology. University lecturer at UAL and consultant consumer psychologist with Brand Genetics.
Forget about the X-factor, does your brand have the F-FACTOR, the talent needed win the battle for profitable friends, fans and followers in Facebook (and other social media)? That’s the subject of this month’s briefing from Trendwatching.com – well...
Amid all the opinion survey nonsense reporting whether people do or don’t think they are influenced by their social networks when it comes to what they buy, here’s a smart study that looks at behaviour, not opinions. Research at the Harvard Business...
Innovation in social commerce is coming thick and fast. Big business is experimenting with how social media, online media that supports social interaction and user contributions, can be used to facilitate and execute transactions. One recent example...
It’s great to have Om Malik and his laser brain in the social commerce field – in just several weeks, we have a new concept, a prediction, and an explanation of how social commerce works. The New Concept: “The Interest Graph” – the opportunity in...
$1.93bn in funding for social commerce startups in the first trimester of 2011 (Jan-April). That’s a lot of funding being thrown at the fusion of social media and e-commerce. And we’re not counting the $1.5bn that Facebook raised after declaring...
Social media agencies across the globe are dropping the “at” in ‘conversation’ to talk ‘conversion’, and contribute their social smarts to the social commerce trend. Apparently markets were not conversations after-all, they are, and always have...
Pepsi has banked big on social media, but until now social media has not banked much for Pepsi. The Pepsi Refresh campaign, widely lauded by social media gurus as social media done right (all engagement and halo polishing – no selling), accompanied...
Life for Groupon, the online local advertising platform with a group-buy twist, just got a little more complicated. Event marketers and local businesses looking to drive footfall can now choose to advertise online with a Groupon Deal, a Facebook...
So Walmart, the world’s largest retailer has decided to vote for social commerce with its wallet. $300m for a social media startup to combine social media, shopping and mobile. The startup in question, Kosmix (Wiki entry), is right now in the...
Is Groupon “real” social commerce? Yes, of course it’s a nonsense question, since “social commerce” is ultimately only a label for something that varies with the changing power relations of people choosing to define it, but it is a question that is...
Who is the “social consumer”, the consumer who shops with social intelligence and their social graph? Here’s a useful updated infographic from GetSatisfaction on the subject…
How to sell social commerce – to clients or internally? Social learning – learning from others – can help, which is why we track the sales pitches of social commerce vendors. Whilst we’ve not reviewed the new social commerce tool from Nurun, and so...