Great post over at Practical Ecommerce from Sig Ueland on the current top 51 Facebook stores, by Likes (alas not sales). What’s interesting is not so much the ranking, or the stores themselves, or even the store owners, but what’s getting sold on...
If you are considering selling on Facebook, what should you sell? The short answer we suggested yesterday, was that f-commerce is best suited to sale of products most likely to be purchased on impulse – fun products that provide immediate...
What’s the most important thing to know about selling on Facebook? Ask Facebook commerce specialists such as Dean Alms of Milyoni and Jeff Sable of Moontoast and it won’t be long before the word IMPULSE comes into the conversation. The one thing...
An interesting article over at the Chicago Tribune give an primer to the newly dubbed SoLoMo sector (social-local-mobile) and asks if the winning strategy is to clone and conquer… Nice nostalgic flash-back from the MD of Chicago incubator Sandbox...
Here’s the latest social commerce infographic to hit the Web, this one from social commerce startup Spinback (e-commerce sharing plugins), which has just been purchased by WPP-backed Facebook Marketing outfit Buddy Media. Expect to see the other big...
Here’s an interesting psychological study – a collaborative effort from the University of Dallas, East Carolina University and Texas University – published in the Journal of Marketing, looking at the impact of (fake) social features on a website –...
Here’a quick six-point speed summary on what Forbes (Tomio Geron) has to say on Facebook’s future as an e-commerce platform. Bottom line, the low cost of entry using Facebook as an e-commerce platform means businesses are increasingly willing to...
Can social psychology, the branch of psychology that deals with how people think about, influence, and relate to each other, inform smart social commerce – selling with social media? We think so. Here’s Part 1 of a three part series on our 10 “Need...
Here’s a useful infographic from Janice Diner, summarising the current ‘ecosphere’ f-commerce and the six ways in which vendors are selling with Facebook (see Janice’s full presentation here). It’s a useful snap-shot of the fast-evolving world of f...
Let we forget that a third pillar of social commerce is user reviews integrated into the shopping experience, given all the current hype around group-buy and f-commerce, user reviews site Reevoo has published a iconoclastic guide on the value of the...
Here’s a five-point speed summary of a recent white paper on f-commerce from e-commerce marketing agency Vertical Rails; “Selling Products on Facebook – The Emergence of Social Commerce: How Facebook Commerce Can Be Used To Increase Sales & Generate...
Here’s quick 8-point speed summary of the latest report on f-commerce, entitled Facebook Commerce just out from digital agency 360i. The full report can be viewed and downloaded below. It’s a nice introduction to f-commerce – and makes some good...