Head over to the Facebook page of the English indie rock band from Leeds, The Kaiser Chiefs, and you might just see a glimpse of the future of f-commerce. Via a link on their Facebook page, customers can pay for and download Kaiser Chiefs new...
So social commerce has a high-profile fail; the shop-and-share service Blippy, valued last year at $46m with $13m funding, is headed to the dead-pool – at least in its current incarnation. People it would seem, didn’t want to post their...
UK mobile telco and broadband service provider O2 (part of European giant Telefónica) is launching a Facebook store to enable pre-pay mobile customers top up their accounts on Facebook. It’s an initiative similar to the Starbucks card top-up...
The ubiquitous Facebook ‘Like’ button has come to Diesel stores. Scan the QR code on jeans in-store with your handset and send a Like with a product shot to your friends. Would be nice if the Like had a call to action – such as...
A couple of new start-ups have appeared that we think embody the shape of things to come in the group-buy space. First, a site that focuses on a specific industry vertical; a new B2B group-buy site for office workers and office managers called...
Shop.org, a division of the National Retail Federation, has just published results from it’s 2011 Social Commerce study – a representative survey of 1787 adult US online consumers conducted in April 2011. Highlights 42% of US online...
Reviews software company PowerReviews has released an interesting infographic sharing some in-house data that illustrates that every review shared on Facebook generates $15.72 in sales, that 70% of reviews shared to Facebook generate further...
Jargon aside, social commerce can be summed up by the Latin proverb “A wise man learns by the experience of others; a fool, by his own” – it’s about helping shoppers shop with their social intelligence. If you haven’t...
Want to convince yourself, your boss or your client about f-commerce, selling with Facebook? Show them this image – its a logo-mosaic of big retail brands already selling with Facebook. It’s persuasion by example, numbers and notoriety...
Several months ago, we reported that Coca-cola was deploying real life Facebook like machines as an event marketing tool, in a similar way to the current trend for car manufacturers at car shows (see Hyundai and Renault videos below). Whilst real...
Here’s an evolving directory of major brands and retailers selling on Facebook curated from Social Commerce Today, our f-commerce FAQ, Steve Hall’s Facebook Store Finder and a recent post by Jake Hird over at eConsultancy. Please submit...
We’ve just finished re-reading Martin Oetting’s most excellent book on word-of-mouth and brand advocacy “The Ripple Effect”, interpreting it in the context of social commerce. The Ripple Effect argues – with supporting new evidence –...