The ubiquitous Facebook ‘Like’ button has come to Diesel stores. Scan the QR code on jeans in-store with your handset and send a Like with a product shot to your friends. Would be nice if the Like had a call to action – such as an incentive to buy – online or in-store, but its a neat innovation nonetheless. Think we’ll be seeing a lot more SoLoMo (social – location-aware – mobile) technology such as this driving social commerce innovation.
Rumors have it that ClickAndBuy is going bankrupt within a month. No user could get respond from them.
Don’t know if anyone else tried scanning that QR code off the screen. I did, and found a malformed URL (i.e. QR App couldn’t read “www.fullsix.es/ilikediesel/english” as a link, and rendered it as text instead) that links to the case study.
I was hoping to see how much/little effort it would take; I’ve looked at Likify (a free service that lets you do more or less the same thing – with the additional option of a coupon code incentive to the sender. Nice idea, but (a) QR codes are never quite as friction-free as one might wish and (b) there are just too many steps. Effectively, it pulls up a web page with a Like button – leading, no doubt to many incomplete user journeys.
[…] Posted in Case Examples, F-Commerce TweetWe’ve seen real life Facebook Likes (Coca-Cola, Diesel, Renault, Hyundai, Facebook) and Facebook-connected cameras in fitting rooms (Macy’s, […]
Most stores now use QR codes for payment or to provide relevant information. That’s certainly convenient. But I’m also quite concerned about the security of personal data when scanning QR codes in public places.