Dr Paul Marsden

So what is social commerce for?  Why would you want to sell with social technology?  What’s the point of helping people connect where they buy and buy where they connect?  What, in other words, should be your social commerce objective? With so...

Here’s a quick 2 minute video from We Explain Videos on Facebook Commerce.  It’s basic, but a useful introduction to f-commerce. Of course, there’s more to Facebook commerce than simply throwing up a store on your Facebook page;...

Here’s a beautiful new infographic on how social commerce works; the social psychology of social shopping, from the good people over at Facebook commerce platform TabJuice. The infographic, based, in part, on one of our articles and...

So the f-commerce industry directory listing software and solution providers for deploying e-commerce on and with Facebook is now live.  The purpose of the industry directory is to offer brands, retailers and other businesses a central repository of...

So it’s that post-turkey/thanksgiving time again when we’re not only digesting birds but also pundit predictions on what the coming year will hold for us in terms of digital trends.  This year Mashable’s CEO Pete Cashmore kicked...

Here are a couple interesting infographics that can usefully inform your social commerce efforts. Top takeouts; free shipping is hygiene factor in social commerce – it’s the pay-to-play price you have to pay, and optimise the viral...

Here’s a smart idea from Sweden.  Pop-up Shops for Blogs. To seed buzz and demand for the opening of a new online store, Swedish interior design retailer Lagerhaus (no they don’t sell lager) has implemented an interesting variation on...

F-commerce solution provider, 8thBridge has just published its latest in its series of social commerce reports covering different industry verticals (free download).  This time, it’s the fashion industry, and the 104 page report is a careful...

Picture this.  You’re a brand tweeting about your amazing new product (as you do); wouldn’t it be great if people could buy directly from your tweet, with a simple tweet message? Well now they can, with a new service called Chirp, from...