Channel Advisor’s latest Facebook Commerce Index is out, a free listing and analysis of the top 25 US retailers on Facebook by fan count. Victoria’s Secret, adidas Originals and Victoria’s Secret Pink are the most popular retailers on Facebook...
To promote their upcoming Corporate Social Commerce Summit (March 13/14, 2012 Boston) Useful Social Media have gleaned Social Commerce Today and Social Media Influence for factoids to put together a slick Social Commerce Timeline infographic, and...
“Selling tickets on Facebook is a waste of time” says Pierre Matuchet, associate CTO at French railways SNCF. Nevertheless, French railways has just added a natty Facebook app to its Facebook page that allows groups of friends discuss and plan group...
The good guys over at the popular social commerce platform Moontoast have put together a new infographic/e-book; ‘The Social Commerce Opportunity’ (downloadable in ebook format) that makes the case for social commerce. Good for conversations with...
As part of a series on the group-buy social commerce trend, here are the top 76 tips from the industry pros. Keep us posted on which of this tips you find most useful for your own use. And, if we missed a tip or two that work for you, let us know...
So how do you sell on Facebook? Well if you’re in the beauty industry, a simple two-step formula is emerging. First, run a Facebook sampling campaign at launch, and then sell exclusive fan-editions via a pop-up fan-store. Step one activates fan...
Here’s a whitepaper from Paul Bidder of social commerce platform Colony Commerce that caught our eye – on the potential role of social commerce in a multi-channel world. In a nutshell, the paper sells the idea of a “single customer view” across...
We’ve all seen them, and many loathe them – Apple fan-boys. Those white-earphoned iClones. But did you know that each Apple fan is worth about 70% more to One Infinite Loop than a regular Apple customer? Each fan generates, on average, .82 of a new...
So here’s Burberry’s latest f-commerce initiative – a pop-up fan-store selling their latest Burberry Body fragrance (hot on the heels of their brilliant Facebook tryvertising initiative for the new line). So what do we like? The pop-up fan-store is...
Hip all-natural açaí berry powered Euro-energy drink 28Black (so-called because it adds 4 hours to your day) shifted 10,000 cans in 28 hours on the Facebook-embeddable social shopping widget sellaround.net. It’s a useful proof-of-concept for social...
“But that’s landfill marketing”. So here’s how to kill a campaign idea (and offend a marketer). Accuse them of doing “landfill marketing” – producing unwanted and unloved marketing refuse and waste from useless, mindless and pointless campaigns...
So Interbrand has published it’s Best 100 Global Brands list for 2011 (free report download (12MB)). No surprises, Coke is still the most ‘valuable’ brand (valued at $71.9bn) as defined by three criteria, The financial performance of the branded...