Social Commerce

(Extra) Facebook Commerce Explained: The Video

Here’s a quick 2 minute video from We Explain Videos on Facebook Commerce.  It’s basic, but a useful introduction to f-commerce.

Of course, there’s more to Facebook commerce than simply throwing up a store on your Facebook page; such as adding Facebook to your commerce website and in-store experience, and e-commerce-enabling the Facebook newsfeed. Even if you do limit yourself to a Facebook store on a tab, you still need to answer the question of who it’s for (fans), what to sell (fan-exclusives, fan merchandise), when (first, before regular customers), and why you’re doing it (to drive fan loyalty and advocacy)…  But nevertheless it’s a great video introduction.



Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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