Chartered psychologist specialising in consumer behaviour, wellbeing and technology. University lecturer at UAL and consultant consumer psychologist with Brand Genetics.
At first glance, this ‘periodic table of content marketing‘ from Chris Lake at econsultancy looks like yet more content marketing nonsense. Any approach with more than 130 moving parts is far too complicated to be useful to real humans – except for...
What makes content in content marketing psychologically sticky? In other words, what makes content not only ‘beddable and spreadable’ (attractive, memorable and shareable), but also change something? (minds or behaviours). Whilst there are many...
A new Central Michigan University study to appear in the April 2014 edition of the journal ‘Computers in Human Behavior‘ has identified the five key motivations driving the use of popular pinboarding site Pinterest. The study, ‘ “PIN” pointing the...
You’ve probably read Thinking, Fast and Slow (or like most people are in a prolonged state of ‘reading’ it) by the only psychologist to win a Nobel prize*, Daniel Kahneman, but here are three big marketing opportunity implications from the book –...
For every happy status update you post on Facebook, an extra 1.75 positive posts than normal are generated among your friends. And for every sad status update, an extra 1.29 more negative posts are triggered. Yep, you can catch a bad mood – or a...
Psychology Today has put together a great report on the psychology of shopping; Material Girls, and Boys. Top takeouts for digital marketers: Help deal with ‘Retail Crash’ – no, we’re not talking retail sales slump, but the emotional low we often...
Interesting study just out in the journal of Computers in Human Behavior that again links active Twitter usage to narcissism; Narcissism; self-admiration that is characterized by tendencies toward grandiose ideas, fantasized talents, exhibitionism...
Delivering a great brand experience? A new Google Glass app from Emotient will tell you. The new emotional analytics app uses facial recognition software to track the emotions of those around you. The app, that also works with webcams, tracks...
Latest report from consumer trend specialists Trendwatching on ‘Heritage Heresy‘ – the rising numbers of consumers who embrace brands that play with, subvert and even explode their own heritage… Moet & Chandon, the LVMH brand with bottles of luxury...
The FT has published the latest edition of its brilliant The Connected Business report – which focuses on opportunities in post-plastic mobile shopping, wearable tech and big data. Here’s a speed summary of the key points for brands and retailers…...
There’s a great article on native advertising in the Guardian today (thanks Dom Waghorn) by ad thought leader Bob Garfield. The gist of the article is that although native advertising (aka sponsored content/advertorials/astroturfing) has been...
Feeling sad? Then going out and buying your favourite brand will make you feel better; it’s a dose of retail therapy that works. That’s the finding of a new new study (in press) in the Journal of Consumer Psychology from researchers at the...