Delivering a great brand experience? A new Google Glass app from Emotient will tell you. The new emotional analytics app uses facial recognition software to track the emotions of those around you. The app, that also works with webcams, tracks overall sentiment (positive, negative or neutral) and also is capable of recognising specific emotions (the basic set of emotional ‘channels’ joy, surprise, sadness, fear, disgust, contempt and anger).
Not just useful for the emotionally illiterate – or who have had an emotional intelligence bypass, we think the Emotient app will help us put some numbers into the business of (digital) brand experience. We know, for example, that ads that evoke emotions tend to outperform those that focus on appealing to reason and logic alone. But how do we track the emotional impact of marketing? The Emotient App could be a smart alternative to self-reporting and surveys that are notoriously subject to research effects.
We’re big fans of the ‘happiness is your business model’ school of thought; selling smiles is what success is all about. But you can only manage what you can measure. Now you can measure smiles.
