Prediction: There will be a rise in physical assault cases in the US in the first half of April 2022, as a consequence of the viral clip of Will Smith hitting Chris Rock at the 2022 Oscars ceremony.
Psychologists understand the ‘copycat effect‘ as ‘behavioural contagion‘, which happens when someone who is exposed to a particular behaviour (such as violent behaviour), becomes more likely to elicit a similar behaviour themselves. Evidence suggests that behavioural contagion is commonplace and can be amplified through sensationalist online and media coverage. For example, US national suicide rates jumped 12% in the weeks following high profile media coverage of Marilyn Monroe’s suicide.
So, as video snippets spread online of Will Smith hitting Chris Rock at the 2022 Oscar ceremony last night, we can expect behavioural contagion to happen, and this will be visible as a spike in assault cases over the next few weeks.
Online behavioural contagion was the topic of my PhD, in which I explored the evidence and psychology behind this contagion effect.
The short-hand explanation is that online behavioural contagion happens because of what can be called ‘behavioural licensing‘ – people can use media representations, particularly those involving celebrities, or those we admire – e.g. a viral clip of Will Smith hitting Chris Rock – as a ‘script’ to follow if they find themselves in a similar situation, and are conflicted about how to respond. It’s a special case of role modelling, in which people can feel ‘licensed to hit’ as media representations prime and legitimatise a script to follow in ambiguous situations. The result is ‘disinhibition’ – as we feel less inhibited about taking a particular course of action, such as hitting someone.
In plain language, just as James Bond is licensed to kill, Will Smith has licensed people to hit.
Psychology aside, expect to see more reports of male violence over the next few days and weeks, and expect to see more male violence yourself. Specifically, expect more violent reactions to partners being insulted, particularly among men who might identify with Will Smith.
So, think twice before spreading the viral clip online.
Chris Rock just proved that a lot of people sometimes have absolutely no idea who they are dealing with and what can happen in the next moment and you need to control your words, and jokes about your hair just shows that as a comedian you’re over and have long, fully deserved it.
That explains why many of us mistakenly mimic other people’s motions when we photograph them. This impact has both positive and negative consequences. However, I believe that the negative impact is substantially greater. Many individuals utilize it to control the crowd and exploit them for ill.
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Online behavioural contagion was the topic of my PhD, in which I explored the evidence and psychology behind this contagion effect.
This is a case of toxic masculinity, where the man has to “defend” his partner’s honor. Being real masculine would have been A: Chris not making a joke about another man’s wife and B: Will simply telling him that wasn’t okay.
Days after the board’s meeting to start the disciplinary process against him, he resigned. Whether Smith was asked to leave the awards ceremony after hitting Rock is still up for debate.
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The reason Will hit Rock is because Rock made a joke about his wife Jada starring in G.I. Jane 2.
It’s not nice action when they behave like that. Sometimes, we couldn’t control our action.
To act in such a manner is unseemly. On sometimes, we acted rashly and without thinking.
Useful topic. In conventional psychology, the psychologist works as a listener.
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Thanks for sharing this useful information, it has being cleared that copycat effect is very
wonderful!!! Will smith made a mistake by hitting him right on a public stage, you mustn’t hit your fellow man
people can use media representations, particularly those involving celebrities, or those we admire – e.g. a viral clip of Will Smith hitting Chris Rock – as a ‘script’ to follow if they find themselves in a similar situation
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In the context of the Will Smith and Chris Rock incident, the viral clip of the altercation might serve as a template for those who find themselves in similar ambiguous situations, leading to disinhibition and violent behavior.
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This analysis sheds light on the potential consequences of sensationalized media coverage, such as the recent incident at the 2022 Oscars. The concept of behavioral contagion, especially in the digital age, underscores the need for responsible reporting and media portrayal. As someone who has extensively researched online behavioral contagion, I can attest to its significant impact on societal behavior. Let’s hope for a more conscientious approach to media representation to mitigate the risk of increased violence.
This article provides a thought-provoking insight into the concept of behavioural contagion, particularly in the context of media coverage and celebrity influence. It’s concerning to see how sensationalist reporting can potentially amplify negative behaviors like violence. As individuals and as a society, it’s crucial to be mindful of the impact of media representations and to promote positive and respectful interactions. Thank you for shedding light on this important topic.
The story gives an interesting look at the idea of behavioral contagion, especially when it comes to how the media and famous people affect people. When you see how sensationalist news can make bad things like violence look worse, it worries you. People and society as a whole need to be aware of how media images affect us and work to promote positive and kind interactions. I really like how you explained this important topic.
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Our research demonstrates that the contagion effect is significantly attenuated and has no lasting effect on behavior.
Chris Rock has shown that many people often don’t realize who they’re interacting with or what might happen next. It’s crucial to watch your words, and making jokes about someone’s hair only proves that as a comedian, you’re past your prime and deserving of the consequences.
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The incident between Will Smith and Chris Rock reveals the psychology of mimicry, where violence begets violence. As clips circulate, people may feel “licensed” to act out similarly, akin to players in the Slope Game edge, where every decision can lead to dramatic consequences. Expect an uptick in aggressive behavior, particularly among those empathizing with Smith’s reaction.
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