Interesting headline survey results published this week from e-commerce conversion experts SeeWhy.
In a social commerce survey of 467 marketers that was conducted in June 2010 and that focused on marketers’ plans to use Facebook as a social commerce tool (social commerce was defined in the survey as “the use of social media to drive ecommerce sales”), the study found…
- 76% of marketers plan to use Facebook for ‘social commerce’ initiatives
- 20% of marketers are unsure whether they will use Facebook for social commerce
- 2% have no plans to leverage Facebook for social commerce.
- 67% plan to use Facebook to drive traffic to their e-commerce sites
- 26% plan to build e-commerce application on Facebook itself
- 44% plan to use Facebook application in place of microsites for product launches and promotions
Whilst SeeWhy have not provided details of their sample (representativity, small or major brands/retailers, sectors, region (we’re assuming US) etc…), meaning it’s difficult to extrapolate findings, it’s nevertheless interesting to see that such a large proportion of marketers (76%) may be planning to use Facebook as a social commerce tool – for either driving traffic to their e-commerce site (67%) and/or selling directly on Facebook itself (26%).
The other point of note is that Facebook is perhaps shaping up to be final nail in the coffin of the much maligned promotional microsite, 44% of marketers plan to use Facebook in place of such microsites – condemning the latter to the virtual scrapyard in the sky.
[…] This post was mentioned on Twitter by Paul Marsden, Shopwithyourfriends, akvederis, SysIQ Inc, Sylvio Teubert and others. Sylvio Teubert said: Survey Says: 76% of Marketers Plan to Use Facebook for Social Commerce http://bit.ly/aqUYr1 #ecommerce #article […]
As expected, the majority of marketers are not shying away from one of the largest social networks in the world. What might also be interesting is the corresponding numbers for Twitter.
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[…] 67% of retailers plan to use Facebook to drive traffic to their e-commerce sites […]
[…] 67% of retailers plan to use Facebook to drive traffic to their e-commerce sites […]
[…] 76% of retailers surveyed plan to use Facebook for ‘social commerce’ […]
[…] 67% of retailers plan to use Facebook to drive traffic to their e-commerce sites […]
social commerce 1st choice of our client we also shred this servery with them.thanks
[…] 67% of retailers plan to use Facebook to drive traffic to their e-commerce sites […]
[…] F Commerce is accelerating: 76% of retailers plan to use Facebook for ‘social commerce’ […]
[…] of retailers surveyed plan to use Facebook for ‘social commerce’ […]
In 2014 People are planing for Social Commerce but not Facebook Store out Customers Want start their own store with less fees.
But Gre8t and Nice article i like it