Speed Summary: Roundup of Digital Marketing Trends Predictions for 2014

It’s that time of year again, when digital marketers turn to predicting what 2014 will hold in store for them.

So here’s a round up of what the industry predicts to be the big digital marketing trends of 2014, with broad consensus on three big themes: video marketing, “agile marketing” and content marketing:

• Video Marketing – including TV advertising
• Agile Marketing – Making real-time real
• Content Marketing – Content is King. Really.

JWT

• Immersive Experiences – Absorbing entertainment, narratives and brand experiences
• Do you speak visual? – Imagery supplants text
• Age of Impatience – Instant gratification rules okay
• Mobile as Gateway to Opportunity – Mobile becomes a value delivery channel
• Telepathic technology – Rise of brain computer interfaces
• End of Anonymity – Privacy really is a 20 Century phenomenon
• Raging against the Machine – Resenting impersonal technology
• Remixing transition – Mashups are back
• Proudly imperfect – Authenticity and quirkiness.
• Mindful living – Helping consumers live in the moment

Trendwatching

• Guilt-free status – low impact marketing and consumption – guilt free is the new status symbol
• Crowd-shaped – Connected crowds come of age
• Made Greener by/for China – China is going to be where the eco-innovation action is
• Mychiatry – Objects connected to minds not just bodies
• No Data – Delivering value without excessive data
• The Internet of Caring Things – connected objects will center around people in 2014
• Global brain – Inspiration from the global village

Guardian

• Quality is King: Less landfill, less volume – a focus on quality (James Hilton AKQA)
• Truth Marketing: Less artifice, more meaning (Nir Wegrzyn BrandOpus)
• Location-based real-time marketing – 2014 is the year the promise becomes reality (Tim Grimes, Defected Records)
• Youth Marketing: Making digital work for the youth wallet (Emily Cramp, ThinkHouse)
• Brands as Personalities: Brands will develop digital brand personalities (Ben Romberg, Tug)

ClickZ

• Location-based Marketing
• Content Curation
• Social Media Diversification (Beyond the Big Three)
• More Video Marketing
• Re-marketing / Re-targeting

Memeburn

• Digital agencies will need to prioritise innovation
• Rise of Short Video
• B2B will find more success through education rather than conversation
• Content marketing becomes more targeted
• Social media data collection will come under scrutiny
• Social marketing will combine real world and online world
• Smartphone apps will mature

Forbes

• Identity Based Eco-System – Digital to become about brand identity
• Content Curation and Aggregation – The Pinterestification of digital
• Video = Device Agnostic – Video will be the hero of 2014, and it will be everywhere
• The 4 Screen Revolution – Screens with everything
• Social Literacy Skills Required – Identity management for everyone

Marketing Magazine (AU)

• Relevant retail – using digital to build relevant retail experiences around what consumers actually want.
• The rise of the CXO – in an experience economy, we need a Chief Experience Officer
• User experience – it’s about the product, not the screen
• Owned media strategies for content marketing – becoming interesting and useful again
• Big data gets small – The value of data is in informing the details of customer experience

Marketing Magazine (UK)

• The move to real-time content marketing
• Mobile-first strategies
• Investment in quality content
• Shift to video
• Transmedia marketing

Dave Chaffey

• Content Marketing
• Mobile Marketing
• Big Data