So is your business more Solavei or Giffgaff? Both Solavei and Giff Gaff are (relatively) new virtual network operators offering consumer mobile phone services, and both have innovative but different social commerce models. Solavei operates in the...
So another $26M has just been pumped into the luxury sector’s social commerce play, The Fancy. Forget following friends (Facebook), experts (Quora) or celebrities (Twitter), the Fancy is all about following trendsetters in the world of fashion and...
It may surprise no one that Halloween is one of the biggest shopping holidays of the year. “With 170 million Americans participating in Halloween festivities, there’s a lot of cash being spent on ghoulish items,” said a Mashable post. In fact, a...
Following in the footsteps of social commerce software pioneers – Payvment, 8thBridge and others – Facebook has launched a native Want button. The potential commercial appeal to businesses of the Want button is clear – it’s a clear “sell to me”...
Online ticketing site Eventbrite has updated numbers on the value of social media shares and presented them in this wondrous infographic. Bottom Line (and globally): $3.23 = Dollar Value Per Share—the average value of the additional tickets sold...
So entertainment giant AEG, part-owner of basketball team LA Lakers, and owner of event stadiums across the US and Europe (including the Rose Garden, o2), is rolling out AXS.com (twitter feed), a ticketing service designed to rival Ticketmaster...
By now everyone knows that eBay has redesigned its site to reflect a more Pinterest-like facade. There are some keywords contained in its introductory post – The New eBay – that signal why the company chose to make the changes: “…cleaner...
Flash sale site Gilt is offering what perhaps is the largest sale in its history – one of its own sites. The Wall Street Journal reports that the company is jettisoning its travel site Jetsetter. And in hopes of a quick sale, the company is offering...
It’s possibly the best presentation on social media available right now; Social Media at Scale: Return on Amazing by ex-Walgreen social media director Adam Kmiec (now at Campbell Soup Company. Incisive, insightful – and very practical. We recommend...
Peanuts’ character Lucy was an expert at bait and switch, and Charlie Brown fell for it every time. With its aggressive push toward the use of advertising – especially Promoted Posts – Facebook could have many small business owners feeling as if...
What’s the true value of social commerce; selling with social media? The simplest answer (and ours) is that social commerce helps businesses realise their word of mouth potential (i.e. the referral value component of total customer value), which can...
Who is the poster child for social commerce; the business that best represents the synergy of sharing and selling? Ask authoritative business analysts Gartner and the answer may surprise you. Not a Valley startup, but a dinosaur from the 1980s –...