Online ticketing site Eventbrite has updated numbers on the value of social media shares and presented them in this wondrous infographic.
Bottom Line (and globally):
$3.23 = Dollar Value Per Share—the average value of the additional tickets sold through this share (up from $1.78 in 2010).
- Twitter $1.85/share (up from $0.43 in 2010)
- Facebook $4.15/share (up from $2.52 in 2010)
- LinkedIn $0.92/share (up from $0.90 in 2010)
17 = Visits/share (up from 7 in 2010)
- Facebook 14 visits/share (up from 11 in 2010)
- Twitter 33 visits/share
- LinkedIn 10 visits per share
So despite all the recent talk of social spam and share fatigue – there is real money to be made in adding share buttons on your product and purchase pages. Of course, generalising from the particular – particularly when the particular is involved with selling social events – is dangerous. But, given an average ticket price $60, then a shared purchase is worth an additional 5.3% in revenue. If you haven’t rolled our share buttons on your product and purchase pages, now’s the time to do it.
The Eventbrite report and infographic also offer some interesting country breakdowns.
Social is (and will be) at the center of everything. Sites like Gilt and Fab.com are companies that have been successful with social networking strategies, leading to the bottom line–revenue. As the article points out, “there is real money to be made in adding share buttons on your product and purchase pages.”
At inSparq, we have seen our clients social sharing increase by 200-300 percent. Brands who have not taken the leap to social sharing are missing out on potential revenue. With this report, maybe brands will understand the ROI of social commerce technology and see it as a real investment with real results.
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