An interesting article in the McKinsey Quarterly on Marketing in Web 2.0 (social web). Bottom line, the social web is a SEO tool to drive traffic to your website (good example of GSK’s Ally). Article archived here. McKinsey also continues to...
Nice post from Olivia Hayes over at Ignite Social Media, musing on the potential for PowerReview‘s soon-to-be-launched social commerce tool called BrandConnect- a white label customer reviews tool that allows merchants and brands to a) collect...
Reading through the 2009 PowerReviews Social Media study with 117 online retailers*, it seems that Facebook and Customer Reviews are respectively the most popular and most effective social media tools for e-commerce. 86% of online retailers now have...
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PRSA: “Social Media – Strategies instead of Tools”
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Wondrous example of where social commerce is headed – 16apps.com. Just add in your social logins (facebook, twitter, lastfm etc) and it scours your data and recommends best iPhone apps for you. Genius. Functionality doesn’t quite live up...
Some interesting results from e-commerce specialist for luxury brands CreateTheGroup.com (Burberry, Donna Karan, Fendi, Juicy Couture, Louis Vuitton, Marc Jacobs, Tom Ford, Stella McCartney…) Since launching a social commerce platform for...
David Carr has posted an interesting overview of the non-financial impact of social media for marketers, with some groovy images, including a social media onion. In a nutshell, David argues that non-financial impact of social media investment can be...
Crowdsourcing, or “cloudsourcing” (outsourcing work to the cloud – as some are calling) is perhaps one of the most mature areas of social commerce. It works like this – you pay online (the e-commerce bit) to get a task done...
Piryx is an Austin based social commerce company that offers a payments processing linked to social networking and micro-blogging platforms. Here’s how it works (and see video below). Pyrix has been showcasing its wares at DEMOfall 09 –...
A recent (March 09) research report by Michael A. Stelzner on How Marketers Are Using Social Media to Grow Their Businesses, based on input from 900 marketers. Top line insights/findings Top three questions marketers want answered: (1) What are the...