YouTube, the second most popular search engine is the dark horse of social commerce, and an increasingly valuable social commerce tool, as a new campaign from Juicy Couture illustrates. For example, in the beauty industry referral traffic from...
When Charles Dickens wrote “A Christmas Carol” in 1843, he was driven as much by financial desperation as inspiration. Dickens wrote and published the classic tale to pay off crippling debt, says a WIFE.org article. But, thanks to a few...
Here’s a simple rule of thumb from The Social Commerce Handbook; If it doesn’t have a face it shouldn’t be on Facebook. Why? Because people use Facebook (and social media in general) as a tool for personal communication; social...
Visit audio equipment retailer Unique Squared and look for a box on the home page entitled “Why people are buying.” You’ll see responses from customers such as: “Awesome quality and low price. Heard great things about the TMA...
A survey following last week’s presidential election reveals that shoppers’ behaviors will continue to be heavily influenced by social media, but not necessarily by their mobile or tablet devices, according to behavioral marketing...
If the secret to creating and capturing value with social media is not about how social your company is, but about how many social ripples your products/services create, then how do you create social ripples? The short answer for how to create...
Wondrous post over at one of the planet’s smartest blogs – Occam’s Razor – by Google’s Avinash Kaushik on how to, and how not to measure social media ROI (incremental profit minus costs incurred). Worth reading –...
Could social intelligence be your commercial competitive advantage? Consultants McKinsey think so – here’s how. In psychology, “social intelligence” refers to your personal ability to understand and learn from others and...
For years, I have said that Facebook is the 21st century version of AOL in that it has become more than merely a social network and morphed into an “all-in-one” Internet portal. While some may take umbrage with that statement, apparently...
With the holiday season looming, retailers are finding new and interesting ways to lure shoppers into stores. The use of geo-location-based technologies that offer loyalty points, deals and coupons have become just the bait merchants hope will...
Smartphone SoLoMo (social-locationaware-mobile) technology is disrupting retail by giving shoppers information and options on the go, transforming shoppers into smart shoppers. One symptom of this disruption is – if course –...
Altimeter founder Charline Li and social media thought leader Brian Solis are inviting you to participate in some useful research on why so many “social strategies” fail; head over here to add your voice and opinion in a short...