New social commerce aggregator Yipit is now aggregating 176 daily deals from 66 US group-deal sites and has just received $250K seed funding, reports TechCrunch. As we’ve mentioned, Yipit is one of a new breed of social commerce sites...
A new research paper on the commercial value of social commerce entitled “Deriving Value from Social Commerce Networks” has been published in AMA’s Journal of Marketing Research (abstract below and link to full paper here)...
From a revenue-generating perspective, Private Shopping Clubs (also known as sample/flash sale (event) sites) are the big success story in social commerce right now (Vente-Privée $1bn+, Gilt $400M+). Marc Osofsky, ex-McKinsey VP of marketing for e...
Two months ago ClickZ launched a new social commerce column with none other than social commerce expert Sam Decker (CMO of ratings and reviews software company Bazaarvoice) as columnist. Five articles later, here’s a speed summary of practical...
The Attack of the Groupon Clones I and II and The Return of The Private Sale are creating a new niche in social commerce market – sites that aggregate local and private sale club events respectively into personalized deal feeds/alerts (email...
Techcrunch is reporting that Apple is to integrate Facebook Connect with iTunes (article archived below). Facebook Connect is the portable social graph tool from Facebook that enables easy login, ‘friendsourcing’ of advice and...
Interesting article in The Times (archived below) talking about a fast-growing social commerce trend in Japan – Mainichi Tokubai (‘Everyday Deal’) – location-based supermarket deal directories, with content crowdsourced by...
Whilst Easter Apple-talk is focused on the iPad launch (US) tomorrow, Apple has just launched its f-commerce (Facebook e-commerce) store on Facebook (screenshot below) – selling apps for the iPad, iPhone and iPod Touch. Unlike its big iTunes...
If you were to invest $100,000 of your own hard earned cash in a social commerce site or technology, where would you invest? Sure, private sale clubs and group buy sites/technologies are the hot trends right now. But what about the...
Today, Dell outlined the future of it’s e-tail strategy – social commerce. In an interview with New Media Age (subscription wall, but archived below) Manish Mehta, global VP of online at Dell, said Dell planned to roll out social shopping...
It works like this. You want to buy something from a local store – a car, a luxury fashion item, gadget or gizmo. So you tap your social and local networks online for others wanting the same thing and you organize a flash-mob; you agree to...
It’s interesting and mildly ironic that the biggest buzz coming out of the recent ‘Social Media for Brand Building‘ conference hosted in London is Sony’s acknowledgement that it has netted over a £1M Vaio sales in a proof-of...