Q: How much is a Facebook fan, er ‘liker’ worth? A: $3.60. New data shared by Vitrue, the Facebook marketing/sCRM agency with some very big clients (Apple, AT&T, Best Buy, Ford Motors, Kelloggs and P&G) has calculated that the media value generated...
Whilst many brands have still to digest the difficult-to-underestimate implications of new Facebook initiatives announced last week at f8 (widely seen as Facebook’s Google Moment, amounting to nothing less to an audacious bid to takeover the Web by...
Here’s a speed summary of Mitch Joel’s (Six Pixels of Separation, Twist Image) talk at this week’s Social Commerce Summit, with advice on how to adapt your digital marketing strategy for today’s social-powered web. 1. We need to reboot digital...
OpenSky, the new brands-to-bloggers social commerce network headed up by John Caplan (former chief exective Ford Models, CMO About.com) and Ted Rubin (former ELF CMO) has raised an additional $6m funding, taking total funding to $11m. OpenSky, soft...
Another speed summary from the Austin 2010 Social Commerce Summit – Dimitri Siegel, Executive Director of Marketing for fashion apparel retailer Urban Outfitters, sharing the company’s 12 rules for doing social marketing. The Big Idea: Social...
Here’s a speed summary of Google’s presentation this week at the 2010 Social Commerce Summit this week by Director of Product Management, Sameer Samat, who used the occasion to announce the launch a new Google Product Reviews Program (integrating...
The Austin 2010 Social Commerce summit hosted by Bazaarvoice kicked off this week with an inspiring double act from Bazaarvoice CMO Sam Decker and Dennis Maloney, VP Multimedia Marketing at Domino’s Pizzas (after a little Bazaarvoice chest thumping...
Here’s our speed summary with top 10 takeouts and quotes from the digital media thought-leader Douglas Rushkoff talking today at the Social Commerce Summit in Austin hosted by Bazaarvoice. In a talk entitled “Get Back in the Box” (also the title of...
Social commerce solution provider Bazaarvoice, a specialist in Customer Ratings & Reviews will begin piping its ratings and reviews data into My Buzzmetrics, the popular social media monitoring dashboard from audience measurement company Nielsen...
Leading online travel agent Travelocity (owned by Sabre Holdings) has started selling car hire bookings via a wall app in Facebook through its HolidayAutos brand in Germany. The wall app (in German) appears functional (but somewhat worryingly the...
It’s a week or so late for April Fools, but social commerce hype around group-buy and private-sale sites has spawned several parody sites… At group-buy site nopuorg.com (groupon spelt backwards) you can get 75% off unlimited trampolining, 79% off...
In the last week or so, Domino’s Pizza, Google and Group-Buy start-up SyncFu have all launched social commerce widgets to help people “friendcast” deals and sell to their online social circles. Of course e-commerce widgets are not new; popular in...