Interesting article by Patricio Robles over at econsultancy suggesting that using social media as a channel for running price promotions is lazy marketing that often makes little business sense, and that can ultimately undermine brands and destroy...
We’ve had a number of requests for a downloadable presentation on the social psychology of social shopping and the six social cues shoppers use to thinslice information and decide what to buy. So here is is: The presentation is based on an...
PowerReviews, the customer ratings and reviews technology provider, has just published findings from Part 1 its 2010 social shopping survey conducted with the e-tailing group of 1,000 US consumers (50% male/50% female each spending $250 annually on...
Swipely, a new social shopping site, Blippy-clone and Twitter derivative for sharing shopping news has just announced a further $7.5m round of funding from investors, before even coming out of private-beta. And there’s a lot of industry...
Online UK magazine, Internet Retailing, with ratings and reviews technology provider Bazaarvoice, have posted six video clips (embedded below) outlining a six step approach to deploying social commerce with insights from UK retailers using social...
Last month Google highlighted what it believes to be a big emerging trend : O2S (online-to-store) -shoppers researching online and buying in store (Google emphasized the need for integrated retail – online and traditional retail working...
Group-Buy deal aggregator, LocalOfferLounge has rebranded as DealRadar, offering local social commerce deal feeds (email, Twitter, Facebook or RSS) that are consolidated from the myriad of group-buy sites appearing across the web. Operating in US...
Starbucks is the latest brand to open up an f-commerce store (Facebook e-commerce), and it’s slick; offering perhaps the best online purchasing experience on Facebook to date, and with a mobile commerce dimension. Fully integrated into...
Any adept of event shopping (Vente-Privée, Gilt, Groupon) will know that ‘social shopping spam’ is a becoming a real pain. Inboxes are getting bunged up with a barrage of random and impersonal deal notifications with little relevance...
Barely a week since launch, 50,000+ sites are already using Facebook’s new ‘Open Graph’ social plugins to offer visitors social features they are accustomed to in Facebook; the social plugin for the already ubiquitous Like...
Useful post over at Web-Strategist by Jeremiah Owyang offering a walk-through of Levi’s deployment of Facebook social plugins to enable social shopping and benefit from word of mouth marketing on their e-commerce site – at minimum cost...
As investors pour millions into social commerce sites of the Group-Buy persuasion, should brands and retailers be looking to add Group-Buy functionality to their sites? If investment activity is an indication of market opportunity, then adding Group...