Here’s our latest presentation on social commerce – focusing on the key opportunities for brands, with recent examples from Apple, Diesel, Disney, P&G, Dell, Starbucks and others. The deck can be downloaded by clicking through to...
In their white paper, Social Commerce Defined, IBM snappily define social commerce as the “concept of word of mouth applied to e-commerce.” So it follows that a basic understanding in the science of word of mouth is a useful pre-condtion...
Disney has just opened up a slick f-commerce store, selling advance tickets for Toy Story 3 directly from within Facebook. The Disney Tickets Together Facebook app works through online ticket retailer Fandango (about 20% of movie tickets are now...
Interesting post by Christina Warren over at Mashable and even more interesting comment thread on “Which Department Owns Social Media?” Christina asks who actually owns social media in practice, and the comment thread discusses who...
Apple’s iTunes store for movies has integrated Rotten Tomatoes reviews, Flixter’s popular reviews aggregator of professional and audience reviews, displaying a ‘Tomatometer’ popularity gauge next to movies (article on Mashable). This is a smart use...
Here’s a useful overview of the social commerce field by Jurgen Appelo, CIO at Dutch internet agency ISM eCompany & manager at social media agency Sociotoco. The presentation was given at a keynote speech at the GlobalCollect conference...
This infographic, just released by Column Five Media is a nice summary of the state of the geo-location nation – who’s doing what with how much, how how many users and which devices with geo-targeting and location based technology. Can...
On the back of social commerce conversations at the recent New York TechCrunch Disrupt event, Leena Rao asks over at TechCrunch whether Amazon missed the boat on social commerce. Leena agrees with Etsy’s Rob Kalin that whilst Amazon regins...
So here’s a summary of, and link to, what in our view is probably the best webinar to date on social commerce, from the good folks at the digital retail agency pioneering social commerce, Fluid. Presented by Andrew Sirotnik (Fluid’s...
Here’s the presentation from last week’s Strands Recommender (social recommendation engine for e-commerce) webinar on social commerce, “Going Social: Creating A Social Shopping Strategy That Boosts Sales & Connects With Your...
Erik Qualman, author of the social media bestseller “Socialnomics: How Social Media Transforms the Way we Live and Do Business” spoke at the recent TEDx conference at Lansing, Michigan on the future of social media. The future...
Here’s a recent short student paper submitted to Social Commerce Today by Daniel Walther at the University of Applied Sciences Northwestern Switzerland, entitled New Trends in Social Commerce: Just Hype or a Source of Sustainable Advantage? No...