A new private flash sales club site a (members-only online designer outlet store running time-limited deals) has just launched in the UK, Tagadas, a Vente Privée/Gilt for parents, selling hip baby/kids wear (similar sites in the US exist...
So it’s the season of social commerce love – brands and social commerce platforms in all sorts of exotic combinations. Hot on the heels of Gap’s promotional affair with Foursquare/Twitter/Facebook, the retail giant is getting it on...
Gap have extended their BlackMagic social media campaign exclusively for Foursquare users until August 22nd, extending last week’s one day Facebook-Twitter-Foursquare event promoting the launch of their new women’s black pants; 25% of...
Being able to booking a flight at 30,000ft on Facebook is something of a first. Delta airlines is the latest business to set up shop on Facebook – the f-commerce store allows people to search, book and pay for flights within Facebook –...
So P&G are developing quite a taste for f-commerce – selling on Facebook. In the UK, with their Amazon-powered Facebook store for the makeup of makeup artists brand Max Factor, and in the US, now a Facebook Campaign Store to support...
You can’t buy a Dell on Facebook (yet). But you can of course keep up with what’s new at Dell – deals and products – from their Facebook page news feeds and via a customer support app, you can get support directly from...
Here’s a short downloadable presentation on three ways the luxury sector is using social commerce – selling with social media – to drive sales for premium upscale brands, but without discounts and deals and whilst retaining and...
You’ve got to hand it to Starbucks, they’re the world’s most liked brand, in Facebook-world that is. After pioneering social commerce-powered loyalty programs on Facebook, using Foursquare to offer discounts for mayoral checkins...
The good folks at ZippyCart.com, the reviews and comparison site for e-commerce shopping carts, have put together a nice infographic (below) summarizing the evolution of e-commerce, providing a context and pointing to four trends patterning e...
Consultants Booze & Co have published a social commerce report entitled: The Rise of Social Apponomics How Social Media and Apps Are Transforming E-Commerce. You can download the report here, but for the time-poor here’s a quick speed...
Forbes has just published a useful introductory ‘birds-eye’ overview of social commerce (archived below) – explaining how social commerce is driving the fortunes and future of e-commerce. It’s a useful teaser/primer for...
ATM or bank clerk? Self-service or live-service? Which do you prefer? A new Havard Business Review article – Why Your Customers Don’t Want to Talk to You – suggests, on the back of recent research, that your customers don’t...