PPR, one of France’s largest retail and luxury groups (Gucci, YSL, Boucheron, Puma, Fnac…) has opened a full Facebook store in France for the new collection of its European catalogue and retail chain La Redoute. Powered by Boosket...
Social commerce platform ChompOn, which offers a white-label service allowing websites to set up, host and run their own on-site Group Buy and Flash Sales, has published some interesting data on how much a Facebook share and tweet is worth in terms...
US department store chain Nordstrom is to acquire LA-based social commerce platform HauteLook ($100m+ 2010 sales, 4m members) for $270m ($180m stock + $90m earn-out incentive stock) in a similar move to Comcast’s purchase of DailyCandy (Swirl)...
Are group-buy promotions profitable for businesses? Well it depends; for 66% of businesses trialling Groupon, the promotion generates profits. But for 32%, the social commerce platform was unprofitable. That’s the finding of the Rice Report...
For anyone caught in a time warp and still thinks your Facebook strategy should be about ‘engagement’ (whatever the vague notion of engagement actually denotes), here’s some get-real data suggesting that your Facebook strategy...
Here’s a super infographic on the pros’s and con’s of group-buy social commerce platforms from both a customer-focused perspective and a retailer perspective – from the team over at review site – SiteJabber. Smart...
To adapt an oft’ cited line “Facebook is big. Really big. You just won’t believe how vastly hugely mindboggingly big it is. I mean you may think it’s a long way down the road to the chemist, but that’s just peanuts to...
Thinking of using Facebook as a social commerce platform? Then it can help understand the social psychology of the Facebook user. Here are 7 evidence-based insights from recent psychology research into why we do what we do on Facebook (to learn...
Thanks to John Eckman over at social commerce software specialists Optaros for the heads up on the latest on the social commerce platform Groupon’s ‘Kenneth Cole moment‘ at the Super Bowl last weekend with its controversial ads (e...
There’s an interesting debate going on over at TechCrunch on a post by Craig Donato (CEO of Oodle, that runs the Facebook Marketplace), who is arguing that real social commerce is about “humanising online commerce” with...
What can the social commerce industry – brands, retailers and platform providers, learn from social commerce platform Groupon’s ‘Kenneth Cole Moment‘ at the Super Bowl this weekend (videos below)? Incase you missed it...
Blood is what you’d expect to find on the wall of Miami’s favourite blood splatter analyst, but now there’s a store, a ‘Wall-Store’. CBS’s Showtime is doing pop-up retail in Facebook, with a ‘Wall...