Social Commerce

Why f-commerce? 1 in 11 humans are there [infographic]

To adapt an oft’ cited line “Facebook is big. Really big. You just won’t believe how vastly hugely mindboggingly big it is. I mean you may think it’s a long way down the road to the chemist, but that’s just peanuts to Facebook” (ch. 8).  To be precise, 621 743 220 is the current number of users on Facebook, compared to a world population of 6,899,600,000.  That means 1 in 11 humans are active on Facebook.

So why take the plunge with f-commerce, the emerging 4th retail channel (after stores, mail order and web, Facebook)?  Probably because there are more people on Facebook now than there were online when you first opened your web-store.  Remember all those naysayers who said e-commerce would never take off… And if you’re a brand that missed the e-commerce revolution – lucky you, you’ve got a second chance to join a new revolution.

To put extreme Facebook stats in perspective, here’s are a couple natty infographics, one sponsored by onlineschools, and the other by the most excellent Facebook resource SocialBakers, to help get things in perspective.  Then checkout Alex Droner’s brilliant video – ‘A Life on Facebook’ (embedded below) (if YouTube leave it up long enough this time)…

And here are some official – already out of date – stats

  • 500+ million active users
  • 250+ million people use Facebook on external websites
  • 200+ million users access Facebook through their mobile devices
  • 700+ billion minutes per month spent on Facebook
  • 50% log on everyday
  • Average user has 130 friends
  • Average user connected to 80 community pages, groups and events
  • Average user creates 90 pieces of content each month
  • 30 billion pieces of content shared each month
  • 20 million applications installed every day
  • 10,000 new websites integrate with Facebook every day
  • 2.5 million websites have integrated with Facebook
  • Mobile users of Facebook are twice as active on Facebook


Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.