What could social commerce learn from social gaming? Quite a lot we think – especially after viewing the most excellent presentation (embedded below, with slides) from Jesse Schell, Professor of Entertainment Technology at Carnegie Mellon...
In the market for a new car? Or fancy earning £4000 ($6,500) in two seconds? Then check in to a local Mazda Dealer on Facebook for iPhone or at touch.facebook.com for a mobile voucher that’ll get you a 20% discount (£4000) off the price of any...
Wired magazines’s cover story on social commerce this month refers to Dan Ariely‘s bestseller on consumer behaviour, Predictably Irrational to explain why people use Shop-And-Tell apps such as Blippy and Swipely to share purchase information online...
So Amazon has bought a chunk of group-buy platform LivingSocial, eBay is trialling a group-buy Groupon clone (screenshot below), Google is launching a Groupon clone, and Microsoft is running a JV with another Groupon clone and using Groupon itself...
So ASOS, leading European fashion e-tailer launched its f-commerce store yesterday. And in our view, the new f-store lives up to the pre-launch hype, setting a new gold standard for Facebook stores. The ASOS f-store – featuring the full range of...
Looks like Facebook has been digging into the annals of social commerce history for inspiration for its new product, Sponsored Stories – user-generated advertorial ad units (Facebook version of Promoted Tweets). When VC David Beisel (Venrock)...
Here’s a speed summary of ‘Turning “Like” to “Buy”: Social Media Emerges as a Commerce Channel‘ – a new report on the social commerce market by business consultants Booz&Co that estimates the value of the social commerce market to be $5bn, and set...
Groupon picked up two Crunchies awards at the 4th annual tech oscars at the San Francisco Palace of Fine Arts on Friday, and was runner up for a third. The social commerce platform won best social commerce app in 2010, best start-up CEO (Andrew...
Spurned by Groupon, Google with Larry Page now at the helm is to launch its own Groupon clone, a new Google check-out powered social commerce platform called ‘Google Offers’ integrated with Facebook and Twitter. Mashable broke the story late last...
Taken from ad-group JWT’s 100 Things to Watch in 2011, the retail insight blog RIS News has put together top 10 consumer tech trends for 2011. Social commerce figures heavily – 4 of the 10 trends fall under the social commerce umbrella (see below)...
Consumer brand giant Unilever has joined the f-commerce party, launching a storefront on Facebook for it’s Dove brand. Taking a leaf from the (Face)book of its arch rival P&G, Unilever has teamed up with Amazon for payments and logistics. Smart...
Yahoo!, or rather its Australian subsidiary, Yahoo!7, today announced it had purchased popular Aussie (+NZ) group-buy platform Spreets (revenue $4m/month), for a reported AU$40m (US$40m), joining Microsoft’s (MSN) antipodean foray into social...