So another big fashion retailer has set up shop in Facebook, this time US chain Aéropostale [screenshots below], which has over 1000+ stores across North America, and a few scattered around the globe. With it’s core teen demographic, a...
Generating recurring revenue, subscription-based e-commerce models are white hot right now, especially sampling boxes that help consumers discover new products. TechCrunch reports the launch of Blissmobox and BabbaBox, subscription-based sample...
The Financial Times has run a piece on f-commerce (archived below) by April Dombosky entitled Companies Embrace the F Word. The piece cites a quotable Bob Pearson, ex-head of social at Dell who is bullish about f-commerce “I think Facebook and...
Today, selling on Facebook is not new news. Now, the question is not can you sell on Facebook (yes), or even should you sell on Facebook (probably), it’s what should you sell (fan-first exclusives in our view)? But back in 2008 f-commerce was...
Why do people share likes, comments and content online? Understanding the psychology of sharing is key to social commerce, because without sharing there’s no social. One key insight from social psychology is that sharing is a form of...
Facebook has just launched its official Facebook for Business hub, consolidating and synthesising various previously existent pages and resources. Under three themes, ‘Build a Presence’, ‘Engage Your Community’ and...
We’ve seen real life Facebook Likes (Coca-Cola, Diesel, Renault, Hyundai, Facebook) and Facebook-connected cameras in fitting rooms (Macy’s, Diesel), but now resorts and venues are rolling out Facebook connected cameras triggered by RFID...
The innovative demand-led social shopping marketplace Pikaba has shared 5 simple and smart tips for profiting from social commerce – broadly defined as helping people connect where they buy, and buy where they connect. We especially like the...
Here’s some more evidence that the sharing economy is becoming a significant trend in social commerce. AirBnB, the user-review-powered P2P marketplace that allows people to share their homes with travellers around the globe has just joined the...
The social@ogilvy team have posted (embedded below) an update to their original benchmarking of f-commerce (Facebook commerce) solution providers (8thBridge, Adregate Markets, Milyoni, Moontoast, NorthSocial, Payvment, ShopIgniter, Usablenet...
So it looks like the financial services industry has got the social commerce bug. Yesterday we covered Amex’s innovative open-graph powered Link-Like-Love rewards program that offers personalized rewards based on Facebook Likes and activity...
So here it is – the social commerce acid test. Are people willing to share their social graph data with big brands in order to get personalized offers tailored to their likes and activities? We’re about to find out. Amex has launched...