The good folks over at Social Media Intelligence have published a downloadable PowerPoint version of their popular ‘history of f-commerce’ infographic (the use of Facebook to facilitate and execute transactions). (Embedded below, SlideShare download...
The Economist Intelligence Unit (EIU) has just produced a new report on The social shopper: Harnessing the disruptive influence of social media. Download link here. The report, sponsored by SAP, is a sobering reality check showing that social media...
What’s next for social commerce? We’ve seen the rise of collective buying power with the group-buy trend, and we’ve seen the commercialisation of social networks – both selling on them, and integrating them into the retail experience. There’ll...
It’s perhaps a little early to be talking about the history of f-commerce, but with selling with Facebook the hottest discussion topic in social commerce right now, an infographic was inevitable. So here it is – the history of f-commerce – a great...
Brands chasing Facebook ‘Likes’ have got it all the wrong way around; they should be liking customers, not getting customers to like them. Why? Well, ask the most successful salesman ever – Joe Girard according to the Guinness Book of World Records...
Digital marketing agency 360i (authors of the most excellent Social Marketing and Digital Couponing Playbooks) has just published a new strategic report and POV on social commerce for brands in the consumer packaged goods (CPG) industry. The report...
Quick summary and thoughts on two articles just published on social commerce – one on Forbes entitled Social Commerce: Luring Customers To Your Facebook, and the other on the BBC News site – Let’s go social shopping. In a nutshell, the Forbes...
Amazon does it, L’Oreal does it, American Apparel and Barnes & Noble do it. So do Nordstrom, Gap, Old Navy, W Hotels, Fairmont Hotels and countless big and small brands and businesses around the globe. Should you? Should you offer group-buy deals...
Hot on the heels of our own social commerce report, advertising giant JWT (also part of the WPP fold) has just published a social commerce report for brands and retailers, focusing on three key trends, three brand building objectives, two hurdles...
So here’s a distillation of the entire field of customer psychology into 50 actionable insights from Dr Michael Solomon, eminent consumer psychologist and author the leading textbook on the subject; Consumer Behaviour: Buying, Having and Being...
Here’s a smart f-commerce gem from JWT‘s XM-Asia in Singapore. Instead of using Facebook simply to sell fan-first/fan-only exclusives, vendors can also use Facebook to do demand-driven inventory management by posting ‘product preview galleries’...
Here’s a trinity of useful infographics that flesh out the rise of the SoLoMo consumer – smart consumers who shop with social, location-aware and mobile technology. The first from Dublin-based VendorShop reports that when Facebook stores that...