Interesting article in Forbes this week on F-Commerce for Hollywood – turning fans into customers. It’s penned by John Corpus, CEO of Milyoni, the Californian Facebook commerce outfit that’s carving itself out a niche in the movie...
So Facebook went public yesterday with the new Open Graph that allows people to throw their friends into the sales funnel of brands they like through shared app activity. Think of it as the old Facebook Connect, but for apps – allowing people...
So Top10, a London-based social discovery and recommendation engine based on shared top 10 lists, has raised $3.5 million in Series A funding led by Accel Partners. Meanwhile on the other side of the pond, Just Fabulous, a California based...
There’s an interesting post over at Jeremy Dean’s most brilliant PsyBlog that offers five useful psychologically informed conversion tricks. As it happens the article is written to help consumers stop making snap buy decisions that may...
Yesterday we summarised David Meerman Scott‘s excellent New Rules of Marketing and PR, and today, here’s a summary of David’s latest bestseller – Real-Time Marketing & PR How to Instantly Engage Your Market, Connect With...
The third revised edition of David Meerman Scott’s Business Week bestseller is out “The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly”...
It’s Friday, so it’s infographic time – and here’s a succinct infographic on the hot trend of subscription commerce clubs (#subcom), where brand or category fans can sign up to receive regular surprise boxes of new products...
Useful post by US VC Rob Go on critical success factors for the subscription commerce (#subcom) trend a la Birchbox, Hoseanna & Manpacks – with an interesting additions in the comment thread. So to be a big winner in the subscription...
The business rationale for opening fan-stores in social media is smart, simple and compelling. Advocacy activation. Fan advocacy boosts launch sales, but up to 50% of fans don’t actually advocate (they would recommend but they don’t...
The first published book on social commerce, penned by Julien Chaumond last year (in French – but see our review here), is now available as a free digital download (PDF) from Prodcast. Julien has updated this digital edition, and for non...
Digital agency Syzygy London ran a sell-out social commerce seminar last week, with e-commerce partners Episerver. The 3 presentations – including one from Social Commerce Today – are now embedded below. But here’s the speed...
So what’s your Social Commerce IQ? In other words, how smart are you at using social media to drive business growth? That’s the question social commerce specialist 8thBridge seeks to answer in a new 115 page report: Social Commerce IQ: Retail...