So British fashion retailer Topman (part of Arcadia‘s Topshop) is opening today in Chicago, and is also opening up shop on Facebook with a fan store powered by Zibaba (also behind the recent pop-up Facebook fan-store for Marks & Spencer). Initially...
So Nestlé has joined the social commerce movement, launching an innovative new social marketplace (Nestlé Marktplatz), allowing consumers to discover, shop and share 72 Nestlé brands. Piloting in Germany, this direct-to-consumer marketplace...
For brands interested in using social commerce to boost customer loyalty (propensity to re-purchase), check out this study from a… carwash, as noted by that font of endless insight that is the Farnam Blog. Forget the psychobabble jargon about the...
So SubCom – subscription commerce – is the hot trend in e-commerce right now, turning category fans into loyal advocates with subscription clubs that offer monthly trials of new products in surprise boxes delivered to the door. It’s a Janus-faced...
Whilst waiting for our shiny new events section on Social Commerce Today to go live, here’s a list of some upcoming Social Commerce events, please let us know if you’re hosting or participating in a social commerce event in the next three months...
Adobe has just published a short whitepaper on the business value of Facebook Likes, including a practical hands-on guide for leveraging the ubiquitous button (download). It’ll be motherhood and apple pie for many, and is a soft-sell for the Adobe...
So what can we learn from the announcement that Facebook is killing off its embryonic Groupon clone – Facebook Deals – after just four months, and axing Facebook Places from its mobile app? Five things. First is that size is not everything in...
Surprise is what lies behind the current online subscription club craze. Subscription clubs – where you pay to receive a monthly surprise box in the mail of curated goodies – work for vendors because they take the surprise element of sales away –...
Digital media expert Thomas Baekdal has published the first book on Social Commerce (in English), entitled – naturally enough – ‘Social Commerce’, and it’s quite simply brilliant. The 156 page book provides a clear strategic focus and purpose for...
Have a social commerce idea, but no money? No problem. An emerging category of free, nearly free and freemium social commerce software is available to bootstrap your social commerce business and take it from dream to reality (or at least transform...
Moontoast, one of the leading social commerce platforms working with retailers, publishers, musicians and celebrities has just published a new, useful and insightful e-book on Facebook commerce for brands. It’s most definitely worth a download –...
Gilt, the #1 US luxury flash sales club, has launched a Facebook fan-store offering fans early access to flash sales and special Facebook fan-exclusives. Every Monday, each of Gilt’s main departments – Women, Men, Home and Children will offer a...