Confirming its trailblazing status as a pioneer in social commerce for luxury brands, Burberry has launched a pop-up ‘tryvertising’ fan-store on its Facebook page to promote the launch of its new fragrance Burberry Body to its 7m+ fans. And the best...
“What do you for recreation?” “Oh, the usual. I bowl. Drive around. The occasional acid flashback” And a movie on Facebook. Yep, fans of His Dudeness can stream The Big Lebowski on Facebook with a handful of Facebook Credits (30 ($3)) – courtesy of...
We’re big fans of pop-up retail in Facebook, temporary fan stores on Facebook selling Facebook exclusives to Facebook fans. It’s a great way to accelerate launch sales; getting new products into the hands and on the lips of Facebook fans has a...
It seems that everywhere you look in e-commerce right now, there’s a ‘box biz’ sprouting up – online subscription clubs delivering a curated box of goodies to your door every month. We covered Candy Japan earlier in the week, and listed a host of...
F-commerce (Facebook retail) is new and experimental. Nevertheless, a number of industry experts and commentators have been bold enough to venture some tentative emerging best practice recommendations. Here’s a round up. Our top takeout, is that...
We recently suggested that one of the latest hot trends in e-commerce – subscription-clubs – especially of the ‘surprise box’ variety (panties, razors, art, cosmetics, jewellery…) is natural territory for social commerce because of the surprise...
The good guys over at GetSatisfaction have produced another interesting social commerce infographic – this time on the broader trend of “social business”, an umbrella- if nebulous – term that they use to bundle social commerce with social enterprise...
Retail fashion chain 7 For All Mankind (7FAM) has just launched not one, but two Facebook stores. The first of the two 8thBridge-powered Facebook stores is a rather slick ‘Canvas Store’ permanently located the brand’s Facebook page, but the other...
You might not be able to friend Justin Timberlake or Mila Kunis on Facebook, but you can get a piece of them through Sony’s new Facebook ticketing app, with group-buy tickets for their latest movie – Friends With Benefits. The ticketing app works...
PSFK is the go-to resource for retail tech and their team of experts have just produced the latest edition of their excellent “The Future of Retail” report. In good freemium fashion, there’s a free 60 page summary report (embedded) and a 110 page...
Triumph International, the international underwear manufacturer (Triumph, Sloggi and HOM brands) has launched a Facebook fan-store offering brand fans a 10% discount on Triumph lingerie. Jeroen van Eck from Dutch e-commerce experts ISM provides an...
Speed summary of 7 top f-commerce tips in the New York Times from Doron Simovitch, co-founder and CEO of shopping search engine and Facebook e-commerce solutions provider SortPrice (running Facebook storefronts for over 1000 businesses and brands...