“Selling tickets on Facebook is a waste of time” says Pierre Matuchet, associate CTO at French railways SNCF. Nevertheless, French railways has just added a natty Facebook app to its Facebook page that allows groups of friends discuss and plan group...
The good guys over at the popular social commerce platform Moontoast have put together a new infographic/e-book; ‘The Social Commerce Opportunity’ (downloadable in ebook format) that makes the case for social commerce. Good for conversations with...
As part of a series on the group-buy social commerce trend, here are the top 76 tips from the industry pros. Keep us posted on which of this tips you find most useful for your own use. And, if we missed a tip or two that work for you, let us know...
So how do you sell on Facebook? Well if you’re in the beauty industry, a simple two-step formula is emerging. First, run a Facebook sampling campaign at launch, and then sell exclusive fan-editions via a pop-up fan-store. Step one activates fan...
In the daily coupon deal market, LivingSocial is to Groupon what Pepsi is to Coke, running in second place. That’s not to suggest Living Social is an also ran by any means. In fact, the company has sought to differentiate itself from Groupon in a...
According to Wikipedia, Groupon – a portmanteau derived from “group coupon” – is a daily deal website that features heavily discounted gift certificates usable at local or national companies. The principle is simple, retailers sell in bulk to...
Here’s a whitepaper from Paul Bidder of social commerce platform Colony Commerce that caught our eye – on the potential role of social commerce in a multi-channel world. In a nutshell, the paper sells the idea of a “single customer view” across...
Usablenet is a leading mobile and multi-channel platform company that serves 25% of Fortune 1000 companies including FedEx, British Airways, Delta, Marriott, Walgreens, Tesco and PacSun. Overall, the company claims more than 300 clients in its...
We’ve all seen them, and many loathe them – Apple fan-boys. Those white-earphoned iClones. But did you know that each Apple fan is worth about 70% more to One Infinite Loop than a regular Apple customer? Each fan generates, on average, .82 of a new...
Unique among the companies I have covered to date, Fluid is a hybrid – an interactive agency with its own social commerce platform. Fluid designs and builds digital shopping experiences for a broad array of customers. In addition to design and...
Without a doubt, the social web is changing the way products are discovered, bought and shared – creating new opportunities for companies to engage customers and drive revenue in places like Facebook, mobile and existing eCommerce sites...
So here’s Burberry’s latest f-commerce initiative – a pop-up fan-store selling their latest Burberry Body fragrance (hot on the heels of their brilliant Facebook tryvertising initiative for the new line). So what do we like? The pop-up fan-store is...