Initially dissed as a solution to a problem that may not exist, Facebook stores have found their niche in the world of popup retail – temporary stores to promote a product launch, retail event or marketing campaign. Lacoste is the latest brand...
In this, the last of a six-part series on social commerce rules of thumb – See parts 1, 2, 3, 4 & 5 – we look at the concept of reciprocity — repaying a favor with a favor. There is one word which may serve as a rule of...
In this six-part series on social commerce rules of thumb (heuristics), I have discussed following the crowd, following authority figures, the added value offered by relative scarcity and, most recently, affinity. Today, I discuss the consistency...
In this six-part series on social commerce rules of thumb (heuristics), I have discussed following the crowd, following authority figures and the added value offered by relative scarcity. Today, I talk about following those whom you know, like and...
The How Question If someone asked what’s your social commerce strategy, how would you answer? How are you going to sell with social shopping technology to achieve your objective? The answer to the ‘how’ question, i.e. your...
(This is part 3 in a six-part series on social commerce heuristics. (See part 1 and part 2.) The purpose of the series to show retailers how to use these rules of thumb to help consumers shop smarter using their social intelligence – the...
So what is social commerce for? Why would you want to sell with social technology? What’s the point of helping people connect where they buy and buy where they connect? What, in other words, should be your social commerce objective? With so...
This is the second in a six-part series on social commerce heuristics – a term I refer to as “rule of thumb” – that provides practical examples of social shopping psychology. Part one has to do with the social proof...
Here’s a quick 2 minute video from We Explain Videos on Facebook Commerce. It’s basic, but a useful introduction to f-commerce. Of course, there’s more to Facebook commerce than simply throwing up a store on your Facebook page;...
The last couple of weeks have seen a slew of social commerce news hit the wires, much with a real the-future-of-social-commerce-is-personalised-recommendations theme. It can be tough keeping up with the fast-moving social commerce sector, so...
“I get by with a little help from my friends.” – The Beatles Paul, John, George and Ringo were onto a truth that has bearing on social commerce – that is, from to time, we can all use a little help from friends in making...
If you thought social commerce was only about the exchange of goods for cash, think again. Barter site Swap.com turns that notion on its head with the introduction of a sharing economy model. Founded in 2010 and headquartered in Boston, MA, Swap.com...