Social Commerce

Lacoste opens Christmas Popup Shop on Facebook [Screenshot]

Initially dissed as a solution to a problem that may not exist, Facebook stores have found their niche in the world of popup retail – temporary stores to promote a product launch, retail event or marketing campaign.

Lacoste is the latest brand to go popup with a popup Christmas store for gifts, powered by Boosket‘s e-commerce app for Facebook.  The 6.7 million Lacoste fans get free delivery and a free Lacoste iPhone cover when they buy from the popup store. Smart way to build brand buzz and brand loyalty.

 

 

 

 

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

3 Comments Add New Comment

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