Social commerce platform 8thBridge has been successfully serving retailers with its custom Facebook button service Graphite for some time now – “want” buttons, “love” buttons, “have” button etc – and it seems that Facebook thinks this is such a...
Have you done any “cash mobbing” lately? It sounds criminal, but it’s precisely the opposite. A cash mob is an event where people support a local retailer by gathering en masse to purchase the store’s products. —cash mob n. —cash mobber n. —cash...
App developer specialising in social media and entertainment, Milyoni has just released a new infographic summarising the results of a live concert event on Facebook featuring GRAMMY-nominated Christian singer Jeremy Camp. The May 9 concert brought...
Here are two great examples of how social can enhance the (typically dull) vending machine experience; Coke installed oversize vending machines – called the Friendship Machine – with a two-for-one offer button so high up on the machine it required...
At Syzygy (London/Frankfurt-based digital agency), we’ve just released a free open source WordPress theme for ‘pay-with-a-share’ social commerce called POPSHOP. You can grab it, and see working demos over at getpopshop.com. POPSHOP is a free one...
Today, Facebook commerce platform provider Payvment will launch its own version of Facebook Ads specifically designed to take the guesswork out of running Facebook ad campaigns. Rather than rely on Facebook’s social graph data alone, the Payvment...
Interesting post by Leo Chen over at TechCrunch making three predictions about how the Rakuten-backed Pinterest will profit from social commerce. Branded pages for brands, stores and boutiques (competing directly with Facebook Pages)...
A recent study from ad agency Leo Burnett and its digital arm ARC Worldwide reveals new data on what the social customer really wants from his or her shopping experience. Specifically, the study, entitled SocialShop, identifies six shopper...
Toronto-based incubator MaRS – a hub for entrepreneurs, scientists and capital – has produced a useful state of the market report on social commerce. The report, authored by industry analyst Neha Khera, can be accessed here, but here’s the skinny...
What did one social plugin company say to another? You’re mine for $151m. Bazaarvoice, market leader in social plugins for e-commerce sites has announced it is acquiring PowerReviews, #2 social plugin company for e-commerce sites. Another riddle...
Fewer shoppers are flocking to social media Web sites in search of deals and coupons says a new study from National Retail Federation as reported in the Chicago Tribune. According to the 2012 Social and Mobile Commerce Study, the numbers reveal a...
A story well told is the secret to unlocking sales with social media. Or that’s the implication of “Tell to Win” the latest book by ex-CEO of Sony Pictures, Peter Gruber on the power of stories to move people (review). Of course, the power of...