Combine grilled cheese with QR Codes and what do you get? A fast-food chain with plans for national expansion that features the gooey cheese meets bread sandwich as its headliner, and mobile payments as its preferred method of purchase. That’s quite...
From a commercial perspective, search and social have two different but overlapping value propositions for the user. In a nutshell, search is about finding what you want, and social is about researching what you want. In a commercial context, we use...
Understanding why people share stuff in social media is key to unlocking sales in social commerce; social media communicates social influence and social influence creates social sales. And a new study by Harvard psychologists Diana Tamir and Jason...
So the Wall Street Journal reveals that social scrapbooking copyright-dodging site Pinterest is now, despite no revenue to speak of, worth $1.5bn following a new $100m round of investment, led by Japanese e-commerce giant Rakuten (owner buy.com...
Here’s a brilliant infographic just out from the Financial Times showing the eye-watering sums that Facebook founders and investors stand to gain from today’s $104bn ($38/share) IPO. From Zuckerberg’s $19.1bn to his dad’s $76m. Not a bad return on...
Just as social media is not a revolution (it’s just media – get over it), the idea that you have a revolutionary new kind of customer – the social customer – is nonsense too. Your customers have always been ‘social’ – learning from each other and...
So it’s IPO time for the leading social commerce platform on the planet, and Facebook thinks it’s worth half of Google ($104bn vs $196bn), as much as Amazon ($101bn), and twice eBay ($52bn). But here are three reasons why a psychologist wouldn’t...
Somebody is going to take a look at this video and make millions. It’s a scene from a Chinese ‘Tuángòu‘ (team-buying) raid on a paint retailer. The concept is super-simple – a flash mob of shoppers descend on some poor retailer and demand a bulk...
Have you integrated social scrapbooking app Pinterest into the purchase funnel yet? Perhaps you should. It’s quick, easy and could be very profitable. New research from London-based specialist e-commerce site for women Boticca selling handbags...
Selling is not always about sales – it can also be about building your brand (your ability to extract margin by creating choice-shaping associations in the mind of the consumer). To this end, here’s a brilliant social commerce campaign from Nike...
Omaha Steaks is bucking the trend toward Facebook store abandonment and has opened a store to offer fans access to exclusive merchandise, a move that is considered a no-brainer by company senior vice-president Todd Simon. “I think not having a...
Great post by venture capitalist MD Jeremy Liew of Lightspeed, picked up by the ever-insightful Jason Soo and Jochen Krisch, confirming a prediction about the future of social commerce has come to pass; the rebirth of the shopping party. Yep, it’s...