One of the most popular posts here at SCT deals with the psychology of social shopping. In it, Dr. Paul Marsden, Editor of Social Commerce Today, references six heuristics (mental rules of thumb) that shoppers use, often intuitively, to make...
If the key role of social media in your business is to help you thrive in a customer-driven world, then there’s one business book that stands head and shoulders above the rest to help you do just that. And it’s not even about social media per se...
In this six-part series on social commerce rules of thumb (heuristics), I have discussed following the crowd, following authority figures, the added value offered by relative scarcity and, most recently, affinity. Today, I discuss the consistency...
In this six-part series on social commerce rules of thumb (heuristics), I have discussed following the crowd, following authority figures and the added value offered by relative scarcity. Today, I talk about following those whom you know, like and...
The How Question If someone asked what’s your social commerce strategy, how would you answer? How are you going to sell with social shopping technology to achieve your objective? The answer to the ‘how’ question, i.e. your...
(This is part 3 in a six-part series on social commerce heuristics. (See part 1 and part 2.) The purpose of the series to show retailers how to use these rules of thumb to help consumers shop smarter using their social intelligence – the...
Great article over at Forbes by Meghan Casserly on how good branding, rather than low pricing, can make customers happy, with some insights from INSEAD’s Pierre Chandon, Marian Salzman, Richard Laermer and Ned Russell. Worth a read but, in...
There’s an interesting post over at Jeremy Dean’s most brilliant PsyBlog that offers five useful psychologically informed conversion tricks. As it happens the article is written to help consumers stop making snap buy decisions that may...
So here’s a distillation of the entire field of customer psychology into 50 actionable insights from Dr Michael Solomon, eminent consumer psychologist and author the leading textbook on the subject; Consumer Behaviour: Buying, Having and Being...
Wired magazines’s cover story on social commerce this month refers to Dan Ariely‘s bestseller on consumer behaviour, Predictably Irrational to explain why people use Shop-And-Tell apps such as Blippy and Swipely to share purchase...
At Syzygy*, we’ve been working hard putting together a new white paper on Social Commerce. It will be available in English and German from Syzygy’s Facebook store – here. UPDATE download the white paper for free here. Entitled...