More evidence about the power of association (vs. persuasion) in marketing. A new online study by the University of Houston has found that simply adding buzzwords associated with an attractive benefit makes a product appear more attractive –...
The longer you make people wait with an app or a site, the less satisfied they become, right? Not always. There is a curious effect – the Kayak Effect – named after the popular travel price comparison app, that results in satisfaction...
There are a lot of theories about the rise of the selfie – a healthy celebration of an empowered self, or dysfunctional ‘self-image masturbation’ for an insecure psyche. But perhaps the best way to understand the selfie is simply...
One of the most popular articles on the web this week on marketing psychology is The Psychology of Color in Marketing and Branding. The article bust some of the myths and summarises major research into how colours influence brand perception and...
How can digital marketers harness the ‘power of suggestion’ to achieve their marketing objectives? We’ve seen that ‘mere exposure’ to marketing material can influence (and be disrupted if we chew!) people independently...
Pop chewing gum in your mouth before you’re exposed to advertising, and you’ll be immune from that advertising. That’s the finding of a recent study in the Journal of Consumer Psychology (full paper) which found that the effects...
What makes content in content marketing psychologically sticky? In other words, what makes content not only ‘beddable and spreadable’ (attractive, memorable and shareable), but also change something? (minds or behaviours). Whilst there...
A new Central Michigan University study to appear in the April 2014 edition of the journal ‘Computers in Human Behavior‘ has identified the five key motivations driving the use of popular pinboarding site Pinterest. The study...
You’ve probably read Thinking, Fast and Slow (or like most people are in a prolonged state of ‘reading’ it) by the only psychologist to win a Nobel prize*, Daniel Kahneman, but here are three big marketing opportunity implications...
Psychology Today has put together a great report on the psychology of shopping; Material Girls, and Boys. Top takeouts for digital marketers: Help deal with ‘Retail Crash’ – no, we’re not talking retail sales slump, but the...
Feeling sad? Then going out and buying your favourite brand will make you feel better; it’s a dose of retail therapy that works. That’s the finding of a new new study (in press) in the Journal of Consumer Psychology from researchers at...
Wearable tech is pushing the boundaries of market research to better understand consumer preferences. A new baby-cam study published today reveals what the world is like from a first-(little)-person perspective, and shows some interesting insight...