Check out this short video to see how the science of kissing can help digital marketing get past the “I’ve touched my iPhone more than I’ve touched my partner this month” syndrome which means that technology is actually making us less intimate… ...
18 months ago, US retail giant Target stopped selling Amazon’s Kindle e-reader at its 1,800 stores. Why? Because Target was, to put it politely, immensely irritated with a new Amazon promotion offering 5% off anything at Target if was scanned with...
Call it “neurotrash”, call it pseudoscience, or phrenology for our time, just don’t make any marketing decisions based on it. Last week, neuro-madness gripped the media as a new brain scan (DTI – diffusion tensor imaging) study reported in the...
Want to boost restaurant sales? Put your menu on a touchscreen tablet. Want to boost in-store sales of services? Allow consumers to explore on a touchscreen device in-store. Want to sell stuff online? Make sure you have touchscreen-first e...
Pain Killers for a Broken Heart Want to know how to make social media pay? The answer lies in the surprising insight that pain killers appear to work for broken hearts as well as broken bones. In Social: Why Our Brains Are Wired to Connect UCLA...
What’s your ‘Trait Tattoo’? I’m a i120-O80-C41-E83-A63-N1. And that means I’m likely to be influenced by ads for BMW’s latest Mini. But Twitter probably knows that already. Your ‘trait tattoo‘ is simply your psychological profile on the ‘Big Five‘...
There’s an interesting post over at the BBC today that asks a deceptively simple question; why do people help each other? The question is key for any business working in social media, collaboration technology or sharing economy. And so is the answer...
Why do women like luxury brands? Manifest motivations are clear and well-documented – signalling wealth and status whilst appreciating quality and beauty. But new research to be published in the Journal of Consumer Research early next year...
Digital innovation needs creativity, right? Right. So digital innovation needs ‘right brain’ creative types (creative, passionate, sensual, tasteful, colorful, vivid, and poetic), right? Wrong. You need creativity all right, but you won’t find it...
Following in the footsteps of social commerce software pioneers – Payvment, 8thBridge and others – Facebook has launched a native Want button. The potential commercial appeal to businesses of the Want button is clear – it’s a clear “sell to me”...
It appears Brian Solis’ Fast Company post about the Psychology of Social Commerce is getting big play, so much so that interactive marketing news site ClickZ is jumping on the bandwagon. Reporting on a session held at the recent SES New York...
In a post today at Fast Company, well-known PR blogger and social media analyst Brian Solis shares his views on what have been referred to as the “Six Pillars of Social Commerce.” These pillars relate to six heuristics (rules of thumb) that Dr. Paul...