Yesterday, the New York Times’ blog, Media Decoder, reported on a new effort by Disney to embrace social commerce starting with the youngest members of our society, babies. Disneybaby.com, exclusively sponsored by Huggies, is a website...
In Monday’s post, I decried Walgreens’ use of “sponsored conversations” to promote an agenda related to its prescription benefits plan, stating that I felt it lacked authenticity. Today, i want to highlight The Cheesecake...
Walgreens is using “sponsored conversations” – promoted Tweets, trends and paid bloggers – to influence customers to switch to its namesake pharmacy benefits plan. The reason for the push is that the pharmacy chain was unable...
The familiar adage “necessity is the mother of invention,” could be recast in this era of social media as “customer experience is the driver of innovation.” That must be what prompted Jewelmint, a member the Beachmint family...
Social Commerce Today is starting a new series titled “Rules for the Revolution,” which consists of interviews with entrepreneurs that we refer to as social commerce “revolutionaries.” Without question, there is a revolution...
I hate articles that begin with some reference to “living under a rock.” That was the case with an AdAge piece talking about Pinterest, the online bulletin board where users can “pin” photos and graphics of things they are...
Online marketing software platform provider Hubpost has practically trademarked the use of the term “inbound marketing,” and that applies to e-commerce as well, says a blog post on the company website. “Ecommerce companies that...
Facebook is the darling of the social commerce world and, perhaps, for good reason. With the exception of Google, the social network gets more traffic than just about any other site on the planet. In terms of time spent on site, it far exceeds...
Anyone who is has traversed the entrance to any Walmart across the globe has been greeted with this familiar refrain: “Welcome to Walmart. Enjoy your shopping.” Based on its latest acquisition of mobile app developer Small Society, the...
Flash sales is a hot topic we cover routinely here at Social Commerce Today. Recently, Shop.org interviewed Doug Mack, CEO of One Kings Lane, a flash sales site that sells home decor, about the influence of social commerce. Here are the highlights...
Perhaps you are familiar with Delta Airlines Ticket Counter Facebook app, which allows passengers to book flights from within the social network. But, if you’re like me, it can sometimes feel uncomfortable to be seated next to a complete...
In the last few weeks, news has come across the web that retail giants Amazon and Walmart have acquired several start-up companies with a view toward taking full advantage of the benefits offered by social and mobile technologies. Amazon Acquires...