Helping customers buy where they connect is one side of the social commerce equation. eMarketer has just released a report – Facebook Commerce: Reaching Shoppers Where They Socialize – that addresses questions every marketer should be asking when it...
What do Taco Bell, Dunkin’ Donuts, 7-Eleven. Quiznos and Red Robin have in common? Aside from serving up food items that may expand your waistline, they now offer virtual currency in the form of Facebook Credits just for making a purchase. This new...
Super Bowl XLVI is getting its social media game on. The largest annual sporting event in the world has introduced a new way to service fans – via its first-ever social media command center. The command center is staffed by a team of 50 people who...
Shopkick partners can breathe a sigh of relief in the wake of all of the talk about losing in-store customers to “showrooming,’ as it’s been deemed. The mobile shopping app drove more than $110 million worth of in-store revenue for its partner...
“Retail is not broken, stores are.” – Ron Johnson Imagine walking into a retail store and, upon crossing the threshold, have it know you are there. Not the store personnel mind you, but the store itself. That’s been the experience of 25 year-old...
According to Luxury Daily writer Rachel Lamb, new updates by Facebook this week are cause for concern among brands advertising on the platform, in that sharing and interaction will become the order of the day. Quoting a speaker from Women’s Wear...
If 2011 was the year when mobile grew in terms of adoption, 2012 will be the year when it attains rapid maturation, says one mCommerce pundit. In a guest editorial at Forbes, John Caron, Senior Vice President of Marketing at Modiv Media, a mobile...
Walk into any Radio Shack and immediately upon entry you will see counters containing mobile phones from many brands representing several carriers. That’s the focus of the brand today. Conversely, walk to the rear and you step back in time to a day...
So you’ve probably read the Booz & Co forecast that social commerce revenues will hit $30bn by 2015 (if you haven’t read our speed summary here). But how do you get a piece of the action? The accompanying Booz & Co report suggests that you need to...
Last week, Facebook announced the launch of apps for Timeline, the updated, opt-in version of user profiles. Companies like Pinterest, TripAdvisor, Urbanspoon and approximately 80 others were immediately on board. Following suit, social commerce...
“Ecommerce and social commerce is in the first inning, there are many more innings to go.” – Josh Berman Look up the definition for “serial entrepreneur” and you may find Josh Berman’s name. Berman, who co-founded MySpace in 2004, then sold the...
This is the second installment in a series entitled “Rules for the Revolution.” See the first installment here. “You can show me your sales curve, plot my life on your flow chart, but there’s just some things that numbers can’t measure – matters of...