Hotels.com, in partnership with Columbus Internet, recently launched the first in-Facebook affiliate program through their joint app “Hotels WithMe.” Facebook page owners can install the app and earn revenue when bookings are made...
For years I have been asked whether Facebook brand pages could possibly replace traditional websites. Now, a UK-based pub operator, Barracuda Pub Group, has taken such a step with one of its popular brands, Varsity. All of its web-based content and...
Facebook tested a Groupon-like Deals program last year for a period of four months, then shuttered it. Now, the social network is at it again, but with a different twist. This time, Facebook is testing an approach that ties ‘likes’ on...
“Think you know your friend’s style?,” asks a new Facebook app developed by department store Neiman Marcus in partnership with social shopping site ThisNext.com. Called Shoe Dish, the app is designed to test women’s knowledge of...
I’m planning a trip that will require flying. Being a frugal shopper, my normal routine involves scouring sites like Kayak, Travelocity, Orbitz and others looking for the least expensive airfare. A new website spotted by our friends at...
Last week, an article on financial news site Bloomberg.com took a derogatory tone when it reported on the future of f-commerce. Its case was built based on the number of companies that had closed the doors on their Facebook stores – Gamestop...
Facebook brand pages are emerging as an ideal platform for executing flash sales around products. In a recent study published jointly by the CMO Council. 79% of consumers say they are using social media to take advantage of special offers and...
I play Angry Birds on my mobile device. At least I did until my 11 year old grandson outscored me so badly I was shamed into quitting. Now that the game has officially launched in Facebook, I may pick it back up. The game retains its original...
When you think of up-and-coming social commerce sites, Pinterest may top the leaderboard, but the fast-paced growth of Fab.com means that it should not be far behind. The site, which started as social network for gay and lesbian users, has morphed...
Why have leading consumer brands started selling on Facebook? The results of an 18-month study on the emerging trend of ‘f-commerce’ conducted by SCT editor Dr. Paul Marsden tells the tale. It provides a critical overview of f-commerce...
On the surface, Facebook’s business model appears to be very straightforward – get people to share information about their lives and wrap relevant advertising around it. As it turns out, things are not quite that simple says a Fast...
One of the most popular posts here at SCT deals with the psychology of social shopping. In it, Dr. Paul Marsden, Editor of Social Commerce Today, references six heuristics (mental rules of thumb) that shoppers use, often intuitively, to make...