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Dr Paul Marsden

Chartered research psychologist specialising in consumer behaviour, wellbeing and technology. University lecturer (UAL) and head of Digital Insight at SYZYGY.

Facebook Marketing Report 2009 / Best & Worst

The Inside Facebook team have published an interesting report “Best & Worst Facebook Marketing 2009”. They’ve rated recent attempts by consumer brands such as Adidas and CocaCola to market themselves within the walled garden of...

How Much is a Friend Worth? : 15c

Interesting article “Friends for Sale” in the Economist this week touching on Social Commerce (archived below). The article leads with headline that Dell has generated $3m in sales from micro-blogging platform Twitter – tweeting...

Defining Social Media

It’s no wonder that so many businesses still don’t “get” social media – just check out the wikipedia definition. It’s a definitional dog’s dinner that reads like a bad voodoo spell (and it will put you to...

McKinsey Report on Benefits of Social Web

Consulting firm McKinsey have released their 2009 annual survey on how businesses are deriving value from Web 2.0 technology. The report can be downloaded here. Based on the responses of nearly 1700 business executives from around the world, much of...

New Research / Sellers Unite

An interesting finding by Columbia researchers Andrew T. Stephen and Olivier Toubia, who have looked at whether it makes commercial sense for online sellers to link to each others’ stores. The short answer is yes. The researchers make an...

Dell Swarming in Canada

On the heels of Singapore success, Dell are rolling out their ‘Group Buy’ (collaborative purchasing) social shopping experiment Dell Swarm in Canada – and extending it with some smart features. The basic idea is simple, group...

digitalwellbeing.org

Digital wellbeing covers the latest scientific research on the impact of digital technology on human wellbeing. Curated by psychologist Dr. Paul Marsden (@marsattacks). Sponsored by WPP agency SYZYGY.