Nice video introduction to social shopping from Fluid, promoting their slick “Fluid Social” social shopping (aka co-browsing) tool that works with Facebook Connect and does what Fluid are calling “Friend-Based Merchandising”...
Nice new Groupon (group coupon) app from Adidas at FreeStripes.
Simpler than Dell’s Swarm Groupon/Group Buy app and all the better for it.
Share your coupon with 5 people and get a free pair of sneakers. (Click to enlarge).
Article (archived below) from Wall Street Journal about social shopping tools that use Facebook Connect to allow shoppers to shop together online. Mentions TurnTo and Fluid’s Fluid Social as two services providers helping brands off social...
Another recent article in the Financial Times on social commerce (archived below for reference), talking about the rise Facebook storefronts and twitter deal feeds. The article reports that Alvenda will be launching 20 more Facebook storefronts in...
Pierre Raiman over at the Sherpad social commerce blog has posted an article on Vuitton’s choice of Facebook for streaming it’s fashion show – resulting in a big bump in sign ups to Vuitton’s art of travel Facebook page (run...
Interesting article (archived below) from AdAge on the ongoing evolution of Facebook from social networking platform to social commerce platform. Right now, if brands want to sell on Facebook, they can create a shopping widget, set up a Facebook...
Google Wave, incase you’ve been on another planet, is the next generation email service from Google – a new personal communication and collaboration tool that fuses email, instant messaging and multimedia content into conversation...
You may have seen Gary Haye’s live “Social Media Count” widget (below) that counts posts, blogs, uploads made since you access a page. Really makes social media come aLive… Might not a Social Commerce version of this –...
So, according to the recent Forrester report by Jeremiah Owyang on the Future of the Social Web, the future of the social web is in fact social commerce. What I found interesting about this research is the idea that social commerce will be as much...
Douglas MacMillan over at BusinessWeek asks the question “Does social media sway online shopping?” and used a recent MyYearbook survey of 45K users to answer the question. The results – 17% of respondents said they had posted...
So customer reviews shift stock – that much we know. But how do you get customers to do reviews? As a market researcher, I know only too well the challenge of getting customers to feedback on anything at all: less than 2% of the adult...
Another day, another top 10 list, but this one is really useful, so I’ve summarized and annotated. A thoughtful top 10 list of top social media tools for online retailers by Linda Bustos from Get Elastic, the e-commerce blog from ElasticPath...