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Dr Paul Marsden

Chartered research psychologist specialising in consumer behaviour, wellbeing and technology. University lecturer (UAL) and head of Digital Insight at SYZYGY.

McKinsey on Marketing on the Social Web

An interesting article in the McKinsey Quarterly on Marketing in Web 2.0 (social web). Bottom line, the social web is a SEO tool to drive traffic to your website (good example of GSK’s Ally). Article archived here. McKinsey also continues to...

Social Megaphone / Reviews go Viral?

Nice post from Olivia Hayes over at Ignite Social Media, musing on the potential for PowerReview‘s soon-to-be-launched social commerce tool called BrandConnect- a white label customer reviews tool that allows merchants and brands to a) collect...

16apps Recommendation Engine for iPhone Apps

Wondrous example of where social commerce is headed – 16apps.com. Just add in your social logins (facebook, twitter, lastfm etc) and it scours your data and recommends best iPhone apps for you. Genius. Functionality doesn’t quite live up...

Social Media ROI / Onion or Money?

David Carr has posted an interesting overview of the non-financial impact of social media for marketers, with some groovy images, including a social media onion. In a nutshell, David argues that non-financial impact of social media investment can be...

B2B Social Commerce / Cloudsourcing Webinar

Crowdsourcing, or “cloudsourcing” (outsourcing work to the cloud – as some are calling) is perhaps one of the most mature areas of social commerce. It works like this – you pay online (the e-commerce bit) to get a task done...

digitalwellbeing.org

Digital wellbeing covers the latest scientific research on the impact of digital technology on human wellbeing. Curated by psychologist Dr. Paul Marsden (@marsattacks). Sponsored by WPP agency SYZYGY.