Pierre Raiman over at the Sherpad social commerce blog has posted an article on Vuitton’s choice of Facebook for streaming it’s fashion show – resulting in a big bump in sign ups to Vuitton’s art of travel Facebook page (run as a ‘Flog’ – Facebook blog).
It’s good to see luxury brands, previously laggards in digital media (ikky flash-based brochureware only) jumping ahead of the pack and embracing social media like this. Smart move not to stream from the Vuitton website or worse a microsite – but from the comfort of people’s Facebook pages. Add into the mix the social commerce activity of parent company LVMH’s cosmetics retail chain, Sephora, and you have the emergence of a social media sales machine.
All we need now is a Vuitton storefront. So Vuitton, when can we have a LVMH version of BagBorroworSteal in Facebook?
