Every year, since 1985, Deloitte publishes an Annual Holiday Survey gauging the expectations of 10,000 US consumers about the year-end holidays, the economic climate and related spending and purchase patterns. This year, in 2009, some interesting...
What do you get if you mix the ideas of Biz Stone, Reid Hoffman and Stephen Fry on the future of social media? The answer can be downloaded below or viewed here – the Founders and Chief Executives of Twitter and LinkedIn and the UK’s...
Google has just launched a pre-beta version of Google Social Search that finds ratings, reviews and comments from people you personally know – specifically from people in your public social circle (respect, Google, social circle is a far...
“It’s about how you respond to them, not what you tell them” Gary Vaynerchuk, Winelibrary.com Best social media marketing advice… ever. From Gary Vaynerchuk, the guy behind Winelibrary.com and author of Crush it, who used...
Socialnomics author Erik Qualman, and Global Vice President of Online Marketing for my ex-employer EF, has produced a new video (to accompany the [brilliantly] bombastic social media revolution video (also archived at foot of the post)), called...
Interesting post by Jordan Julien urging brands not to try running before they can walk when trying to monetize social media. The basic idea is that you need “social equity” (awareness, reputation, and engagement) to do social commerce...
This is going to be big, Google’s new YouTube Direct service. Designed for Citizen Reporting, but will allow brands and retailers to run and curate their own YouTube style gallery of reviews, user-generated ads, guides, stories and...
Continuing our review of social commerce resources on the Web, a presentation below from Ripple6, the social media software company with a community spin on social commerce, entitled “Turning Their Friends into Your Salesforce: Going Beyond...
Yesterday, Retail Week ran an interesting panel-based webinar on Social Commerce, hosted by Joanna Perry, Retail Week’s Acting Features Editor. The star of the show was Joanna Robb, Multi Channel Development Manager, at B&Q (UK DIY chain)...
Simple Definition of Social Commerce (with Word Cloud & Definitive Definition List) Updated Jan 2011
Social Commerce is a buzzword and it’s hot lexical real estate, evoking a fusion of two big digital trends of “social media” and “e-commerce”. As a result, social commerce means different things to different people (see list below), and...
5 Mashable Hot Social Shopping trends courtesy of Clay McDaniel of social media marketing agency, Spring Creek Group, and then five more from his readers and us. Clay asks the pertinent question – “what is social shopping?”. Alas...
Daniel Flamberg over at iMedia predicts that the mainstreaming of social networking platforms means that marketers could be ready to take social media marketing to the next level; Social Commerce (Level One: Monitoring, Level Two: Brand Building...