Matt Bamford-Bowes, Head of Social Media at MediaCom‘s “Beyond Advertising” division, has proposed five practical ways that brands can drive social commerce. Without social commerce, Matt argues, it will be difficult to prove ROI...
A new article arguing that 2010 is the year of social commerce – this time from MediaPost (archived below). The article by John Jackson from DecisionStep suggests that whilst many brands have set up news feeds on Twitter and Facebook –...
Whilst everybody was buzzing about the launch of Google Buzz last week, Apple was granted a US patent on an social shopping solution designed to improve the online shopping experience (patent and images archived below, discussed here (Patently...
Here’s a download link to our just-published article on Social Commerce in Marketing Magazine (UK’s leading trade journal). Entitled “Social Commerce – A New Age of Enlightenment‘, the short article contrasts social...
Digital marketing magazine, ClickZ today launched a new regular column on social commerce, penned by Sam Decker, thought leader and best practice practitioner in social commerce from Bazaarvoice. The first column entitled Social Commerce 101:...
Dell, poster child for social commerce, offers a useful 8-step Social Media Guide for businesses (click here for our archived version combining the eight steps into a single downloadable PDF (2MB)). Dell’s social media guide is introductory...
A useful 3 minute video summarizing the rationale for social commerce from Good Magazine that focuses on customer reviews and social shopping (advice from friends). Bottom line – it’s all about transparency.
Synergy was the name of the game for yesterday’s 2010 XLIV Super Bowl advertising extravaganza: Combining PR-infused ‘Peacock’s Tail Advertising’ (hey, we’ve got so much money to spend on apparently wasteful ads we must...
The Economist has just published a 14 page special report on Social Networking – we’ve summarised it for you here in a Speed Summary (that includes the key charts from the report). You can download an archived version of the full 2010...
Here’s an updated cheat sheet of headline statistics for social media in 2010, courtesy of Jake Hird, senior research analyst over at Econsultancy – access to their full report on social media stats is here (members only). Certainly...
Here’s the video and our top takeouts from today’s interview at Social Media Week with Ted Rubin, CMO of cosmetics company – and self-declared social commerce brand – E.L.F – entitled “The Beauty of Social...
Interesting post on Social Media ROI over at Mashable by Brian Solis, principal at new media agency FutureWorks, and author of the upcoming book, Engage. Brian takes agencies and brands to task for offering social media as a cure-all Dr Pangloss...