Social Commerce

Social Commerce: It's All About Transparency

A useful 3 minute video summarizing the rationale for social commerce from Good Magazine that focuses on customer reviews and social shopping (advice from friends). Bottom line – it’s all about transparency.

Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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