The future of digital marketing is… Well, the good folks over at Econsultancy have posted presentations answering just that question from their “The Future of Digital Marketing” conference with a wondrous range of insightful...
So the world has definitively gone group-buy mad, wherever you turn online you find a new group-buy service or deal. Even Twitter is cashing in on the group-buy craze. And now, Facebook has been ‘groupon-ed’, the Facebook marketing...
[UPDATE 11 July, 2010. Thanks to Daniel Hoffmann, who correctly pointed out this article’s characterization of @earlybird as an upcoming ‘group-buy’ service, was not strictly true insofar as there is no public indication that...
Conference Title: Bazaarvoice Social Commerce Summit 2010 (London) Presented by Bazaarvoice Date: October 6, 2010 Location: BFI IMAX at Waterloo, London, UK Theme: Make The Connection Delegate Fee: £395 +VAT (£69.13) = £464.13 (£100 reduction if...
Conference Title: Lift – The Social Commerce Summit Presented by OfficeArrow, Social Strategy1, Wharton Interactive Media Initiative Date: September 23, 2010 Location: Loews, Midtown Atlanta Theme: Practical, Applicable Ways That Social...
Conference Title: The Rise of Social Commerce Presented by Altimeter Date: October 6th and 7th Location: Four Seasons, Palo Alto, CA Theme: The push for customer advocacy. Reinvent your brand through the Rise of Social Commerce Delegate Fee: $2000...
Here’s a short paper from the latest McKinsey Quarterly on how businesses can use social networks effectively to promote their products and services (direct download here). Bottom line, treat social networks as enablers and amplifiers of word...
Interesting post today over at econsultancy by Matt Owen speculating on the future of Facebook as a “one stop internet shop”, as it continues to grow, moving, seemingly inexorably, towards the big 1bn user milestone. Matt suggests that...
Yesterday, Amazon set about acquiring the Texas-based “one-deal-a-day” real-time social shopping phenomenon with added attitude Woot! “Selling Cool Stuff Cheap”, Woot is a community-first group-buy site, a digital version of...
In the battle for global dominance in the group-buy space, social commerce player Groupon has been snapping up local clones around the world. Now, number two US player LivingSocial (85m users, $44m funding) has just launched its international...
With group buying moving mainstream – with on the one hand popular purveyors of local deals such as Groupon and LivingSocial, and on the other, private flash-sale clubs, such as Gilt and Ideeli – we’re seeing the emergence of a new...
Here’s our new presentation deck presented at an agency event last week, “Social Commerce | Beyond Transactions“. It’s a short deck on emerging trends in social commerce, with a focus on moving beyond transactions and towards...