Here’s a short downloadable presentation on three ways the luxury sector is using social commerce – selling with social media – to drive sales for premium upscale brands, but without discounts and deals and whilst retaining and...
You’ve got to hand it to Starbucks, they’re the world’s most liked brand, in Facebook-world that is. After pioneering social commerce-powered loyalty programs on Facebook, using Foursquare to offer discounts for mayoral checkins...
The good folks at ZippyCart.com, the reviews and comparison site for e-commerce shopping carts, have put together a nice infographic (below) summarizing the evolution of e-commerce, providing a context and pointing to four trends patterning e...
Consultants Booze & Co have published a social commerce report entitled: The Rise of Social Apponomics How Social Media and Apps Are Transforming E-Commerce. You can download the report here, but for the time-poor here’s a quick speed...
Forbes has just published a useful introductory ‘birds-eye’ overview of social commerce (archived below) – explaining how social commerce is driving the fortunes and future of e-commerce. It’s a useful teaser/primer for...
ATM or bank clerk? Self-service or live-service? Which do you prefer? A new Havard Business Review article – Why Your Customers Don’t Want to Talk to You – suggests, on the back of recent research, that your customers don’t...
TechCrunch regularly runs CrunchUps (in plain English – one day conferences) on top tech trends – and this year’s CrunchUp, hosted last week at Stanford University, was on – of course – social commerce; entitled Social...
Webinar Title: 500 Million People and Growing: The Facebook Conversation Turns to Commerce Presented by Practical Ecommerce, Milyoni Date: September 07, 2010 Time: 3:00 PM to 4:00 PM Eastern Location: Web Theme: The Facebook Conversation Turns to...
For those of you who missed it, here are the slides from Alvenda‘s social commerce webinar featuring David Saville, Innovations Product Manager at Hallmark, and Wade Gerten, CEO and Founder, Alvenda. Social Commerce Today was delighted to play...
Visa have officially launched Rightcliq, a new social commerce service that allows US shoppers to get second opinions from their Facebook and email contacts on potential purchases – and then buy them. Rightcliq is essentially a social...
Here’s a short and instructive podcast from leading UK trade magazine New Media Age, on the state of social commerce in the UK. NMA Social Commerce Podcast The NMA podcast is part of the rising tide of media coverage that social commerce is...
So Facebook and Amazon have just reinforced their status as the ‘IT couple’ in social commerce right now. Hot on the heels of an Amazon powered store on Facebook for consumer goods giant P&G, Amazon is deploying Facebook-powered...