Social Commerce

Video | TechCrunch Social Commerce Panel with LivingSocial, Payvment, gWallet, Eventbrite, Zong.

TechCrunch regularly runs CrunchUps (in plain English – one day conferences) on top tech trends – and this year’s CrunchUp, hosted last week at Stanford University, was on – of course – social commerce; entitled Social Currency – where the web meets real world commerce.

Retailers, tech firms, e-commerce and social commerce solution providers discussed how companies can tap into social connections — on Facebook or elsewhere — to connect customers in a new generation of e-tailing.

Videos from the sessions are here (including an interview with Andrew Mason (CEO Groupon)) – but here’s the 30 minute drive-time panel on Social Commerce: Crafting New Marketplaces featuring LivingSocial, Payvment, gWallet, Eventbrite, and Zong.  Much of the conversation revolves around whether the Facebook juggernaut – with the imminent launch of the Facebook currency – will “eat the lunch” of other emerging social marketplaces to become the de facto social commerce platform.

From a brand perspective, it’s difficult not to conclude that Facebook is set to become a, if not the, major social commerce platform.


Chartered psychologist specialising in consumer behaviour, wellbeing and technology. Certified CX professional experienced in Design Thinking. A researcher, writer and speaker, Paul is head of Digital Insight at SYZYGY.

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