So here’s a novel use of social commerce – as an alternative to a holding “under-construction” page whilst your site is being updated. Apparel fashion retailer Uniqlo has been running a social commerce campaign – dubbed...
In the unlikely event you missed it, Apple launched Ping last week, a social network for music with a Facebook/Twitteresque activity stream, and that is deeply meshed into the ubiquitous iTunes store. 160m credit card accounts users can follow...
As requested, here’s today’s “Does My Butt Look Big in This?” presentation on emerging trends in social commerce – what works and why. Presented at the Social Media Summit – Wiesbaden August 31, 2010. Click...
The web is still digesting last week’s Gap social commerce promotion that generated $11m sales in one day. Hosted on the group buy Groupon platform, the “$25 for a $50 certificate” is one of the most successful social commerce...
Here’s last week’s fantastic social commerce webinar/podcast on group buy hosted by Opus research/Internet2Go, featuring Yipit co-founder James Moran, Close.ly CEO Perry Evans and Internet2Go Senior Analyst & Program Director Greg...
Here’s yesterday’s PBS (WHRV – HearSay with Cathy Lewis) show on Groupon and the associated couponing trend (back on the rise in the US). PBS Show on Groupon (50min) The show includes the flurry of usual statistical suspects...
A new private flash sales club site a (members-only online designer outlet store running time-limited deals) has just launched in the UK, Tagadas, a Vente Privée/Gilt for parents, selling hip baby/kids wear (similar sites in the US exist...
So it’s the season of social commerce love – brands and social commerce platforms in all sorts of exotic combinations. Hot on the heels of Gap’s promotional affair with Foursquare/Twitter/Facebook, the retail giant is getting it on...
Gap have extended their BlackMagic social media campaign exclusively for Foursquare users until August 22nd, extending last week’s one day Facebook-Twitter-Foursquare event promoting the launch of their new women’s black pants; 25% of...
Being able to booking a flight at 30,000ft on Facebook is something of a first. Delta airlines is the latest business to set up shop on Facebook – the f-commerce store allows people to search, book and pay for flights within Facebook –...
So P&G are developing quite a taste for f-commerce – selling on Facebook. In the UK, with their Amazon-powered Facebook store for the makeup of makeup artists brand Max Factor, and in the US, now a Facebook Campaign Store to support...
You can’t buy a Dell on Facebook (yet). But you can of course keep up with what’s new at Dell – deals and products – from their Facebook page news feeds and via a customer support app, you can get support directly from...